Responding to negative reviews can be stressful as a business owner. No one likes to get negative reviews, but it is bound to happen sometime. If you don’t respond quickly, you could lose the customer who wrote the evaluation as well as other potential customers that read the review. 53% of customers expect businesses to...Read More

This past month, we’ve been highlighting a few of the web development trends that you’ll see more of in 2020. The trend we are looking at in this article is one that you experience as a website user, rather than see web accessibility. Web accessibility ensures there are no barriers that prevent interaction with, or...Read More

Is your website displaying an error? If you are suddenly seeing errors displayed on your website, it’s likely your website code is conflicting with the most recent version of PHP, PHP 7. In this article, we are going to explain why this is happening, talk about some of the benefits that PHP 7 brings to...Read More

Good web design combines several components to create a mood and call to mind memories and associations. One of these components is typography. Typography is the balance and interplay of letterforms on the page (or the screen).  It is a verbal and visual equation involving the meaning of the words with typefaces, point sizes, line...Read More

Search engine optimization (SEO) is a complex topic. The rules seem to constantly be changing and it can be hard to keep up. Misinformation abounds, and this includes the issue of duplicate content. What is it? Will Google penalize your site for having it? How can you prevent duplicate content’s negative consequences to your site’s...Read More

If you do anything on the web, you should understand the basics of search engine optimization, often called SEO. Because there are so many small details that go into good SEO, it may seem overwhelming. Thankfully, you don’t have to master it. You just need to understand what the components are and why they contribute...Read More

Anyone with a website has heard the term, “search engine optimization” (SEO). But how do you achieve it for your site? There are many things that go into making your site appealing to readers and the bots that crawl the web, indexing relevant pages and ranking them for Google and other search engines. Have you...Read More

Are Your Customers Staying On Your Website? The internet has grown in popularity and usage since its conception in 1990. It has transformed the way we buy goods and services, stay informed, interact with each other, and, most of all, how we do business. With almost 4.54 billion people utilizing the internet daily, it has...Read More

Someone once said, “When you try to serve everyone, you end up serving no one.” You’ve probably heard this quote and its variations at some point. Have you considered how it applies to your marketing? Every business has an ideal customer. Who that person is will be different depending on what the business offers and...Read More

Let’s start this out with a bold claim: your resume isn’t what potential customers want from your About page. Sure, your work history and experience matter to what you do in your business. But they’re not always the deciding factor for whether your potential customers decide to work with you. That’s why your About page...Read More