Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...Read More

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu and be a roadmap for the developers as they assemble...Read More

Facebook Messenger Automation offers a lot of benefits to business owners who wish to use it. Best of all, it is easy to set up. Check out this quick tutorial!Read More

Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet, indexing titles, summaries, and entire contents of websites faster and...Read More

When customers come to us for a website, they often have an idea of what they want, but they aren’t sure of what kind of investment it will involve, timewise and financially. They also may be unsure of how much of a commitment is applied after the website goes live. We have two main products...Read More

Writing Meta Descriptions for Better SEO A meta description is a type of meta tag. Like all meta tags, it is a piece of HTML code. Search engines read this code to know what to expect on your web page and how they should list your page in the SERP. While search engine devs claim...Read More

The most important thing you can do on-page for your SEO is to have great content that is likable and linkable. But don’t stop there. The next thing you must do is to give that content an optimized title tag. Writing Title Tags for Better SEO A title tag is an HTML element that tells...Read More

The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More

At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...Read More

Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on! Keep it Simple The most important job your contact page has is to put your readers in touch with you. That’s the whole point of...Read More