Using your marketing budget. Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused. With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals...Read More

Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More

Facebook Messenger Automation offers a lot of benefits to business owners who wish to use it. Best of all, it is easy to set up. Check out this quick tutorial!Read More

No matter how great the product or service a business offers is, there is no chance of it selling if no one knows about it. This inescapable reality is the driving force behind all marketing methods as businesses push and compete to be seen by consumers. From taking ads out in newspapers and magazines to...Read More

Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising methods. But, believe it or not, the initial setback caused...Read More

On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...Read More

If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after all, you want to maximize your exposure without annoying your...Read More

  It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of how people communicate, how they research things to do, find...Read More

It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...Read More

Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices in 2013. And with so many holiday gifts being smartphones...Read More