Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...Read More

How Do You Organize Your Website? When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu and be a roadmap for the developers as they assemble...Read More

Have you ever wondered how Google and other search engines can efficiently organize all the content that ends up on their search engine results pages? They do it with the help of search robots. They aren’t literal robots, but virtual ones that crawl the internet, indexing titles, summaries, and entire contents of websites faster and...Read More

URLs create your website’s taxonomy. Taxonomy is the practice of classifying things or concepts. Remember back in High School Biology when you learned about taxonomy? You had to classify various living organisms into domain, kingdom, phylum, class, order, family, genus, and species. Don’t worry! Website taxonomy isn’t nearly as complicated, but if it isn’t done...Read More

The goal of your website is to reach current and prospective customers. But what if many of those customers don’t speak English? How are you going to connect with them? With your website, of course! The Benefits of a Multilingual Website Your Content Will Reach a Wider Audience Worldwide Worldwide, only 25.9% of internet users...Read More

The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More

At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...Read More

Some people allow their site to sit on the web like a glorified business card. But smart business owners know that their website is the most valuable employee they have. They can put their site to work, saving them money in the long run by automating tasks and integrating business solutions. It can also be...Read More

In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More

One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six weeks, while others take up to 24 months. Today we...Read More