Brand Clarity for Social Media Engagement You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using. How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You...Read More

Upgrade Your Elevator Pitch! If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade...Read More

Finding your brand voice. Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one. Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly...Read More

If someone says Coca-Cola, what immediately comes to your mind? Probably the same image that comes to everyone else’s mind—A red can with that classic script. With Google, everyone thinks of the colorful Google logo. And with Nike, you undoubtedly think of the iconic Nike swoosh (and probably Michael Jordan). That’s the power of brand...Read More

“Color is a power which directly influences the soul.” – Wassily Kandinsky Although Kandinsky may have been speaking about fine art, his wise words are true for those of us creating a branding masterpiece for our business. One of the most important elements of your brand is color. Not just any color, however, but color...Read More