Part of establishing your brand identity is identifying your ideal customer and creating a customer profile for them. This is essential because if you don’t market to the right people, you will waste a lot of precious time, money, and energy on people who aren’t right for your brand. Your Ideal Customer Profile Could Change—Proceed...Read More

Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on! Keep it Simple The most important job your contact page has is to put your readers in touch with you. That’s the whole point of...Read More

In the early days of the internet, it was like the wild west, with no one making any rules for how websites should move up on the search engine results page. The main thing was to use the keyword you were trying to rank for more than the competition did. That’s how we got pages...Read More

We don’t all respond the same way to the same colors. Color significance can vary from one culture to the next, and we each have our individual preferences. But there is general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red Red is an energizing...Read More

In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More

The website development industry uses a lot of specialized terminologies. So, unless you have a background in the web development industry, when you sit down to talk with a website developer about your future website, there will be some words used that you may not understand. There will be others you know but may want...Read More

More people access the web with mobile devices such as smartphones and tablets than desktop and laptop computers. Thus, Google requires websites to be mobile-friendly to show up in mobile search results. So, it is essential to have your site optimized for mobile. To find out whether Google sees your site as mobile-friendly, you can...Read More

We often hear the terms web design and web development used interchangeably. Likewise, it can be difficult for someone outside of the industry, and even those within it, to know the difference between a web designer and a web developer. Is there even a difference? There IS! I recently asked one of the developers at...Read More

One of the questions we always get from potential customers is, “How long will it take to build my site?” It can be a tough one to answer until we do some deeper digging. A website is never one-size-fits-all. Some take as little as six weeks, while others take up to 24 months. Today we...Read More

Early websites were text-heavy, with a few images sprinkled throughout the pages. Today’s websites have large, high-quality photos that dominate every page of your site. Finding the right ones are essential. Unfortunately, many people take shortcuts that are not in line with best practices. Here are some things to keep in mind when gathering and...Read More