The most important thing to pay attention to when creating or modifying your website is its content. That’s because content can make the most significant difference in your website’s overall SEO. Let’s look at why that is and how you can create content that will give your site an edge over the competition on the...Read More

At Iceberg Web Design, we always start a website project with content. That content may come from an old website that you are updating. It might come from a writer that the company has hired. But most often, it is created by our SEO Content Writers. We spend time with someone from the company, finding...Read More

Today we will look at the page on your website that all too often gets treated as an afterthought. That’s right—the contact page. What makes a good one? Read on! Keep it Simple The most important job your contact page has is to put your readers in touch with you. That’s the whole point of...Read More

In the early days of the internet, it was like the wild west, with no one making any rules for how websites should move up on the search engine results page. The main thing was to use the keyword you were trying to rank for more than the competition did. That’s how we got pages...Read More

SEO, or search engine optimization, is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” (Oxford Languages) SEO is not a Fast Fix A common misconception is that SEO is a fast track to success....Read More

We don’t all respond the same way to the same colors. Color significance can vary from one culture to the next, and we each have our individual preferences. But there is general color psychology that can guide us in the decisions we make when designing websites and other marketing materials. Red Red is an energizing...Read More

Many websites start as just content. Then they grow into an e-commerce site or a site that is used as a platform for a service. At that point, your business begins to pick up, and you forget about that original content, your blog. You will likely want to have your website updated and upgraded to...Read More

Some people allow their site to sit on the web like a glorified business card. But smart business owners know that their website is the most valuable employee they have. They can put their site to work, saving them money in the long run by automating tasks and integrating business solutions. It can also be...Read More

In our business, we often see websites that haven’t been changed in 8-10 years. It’s usually because business owners don’t look at their websites the same way that clients and potential business partners do. In general, we recommend a total website makeover every two to three years to keep up with current design and development...Read More

The website development industry uses a lot of specialized terminologies. So, unless you have a background in the web development industry, when you sit down to talk with a website developer about your future website, there will be some words used that you may not understand. There will be others you know but may want...Read More