There has never been a time throughout human history that we’ve had the amount of information at our fingertips like we do today. With the creation of the internet and technology like smartphones, such access has not only made significant changes to our world and personal lives but also in how we do business. Whether...Read More
Your website is one of the first places your potential customers will go to get to know you better. Is your website giving off a great first impression? Or, is it pushing your customers to your competitors? You have seconds to impress your website visitors. Around 38% of people will stop engaging with your website...Read More
Voice assistants—from Alexa to Siri and beyond—are now part of our daily lives, helping us conduct searches completely hands-free. What does this mean for you and your business? If you have a website (and you should), it’s time to optimize your content for voice search. Half of all Searches Will Be Voice Searches by 2020...Read More
If your website doesn’t have a blog, you’re missing out. On average, companies with blogs produce 67% more leads per month than those without. Are you ignoring the benefits of blogging due to thinking you’re no good at writing? Do you think blogging takes too much time? By understanding their basic anatomy, you can write...Read More
It’s no secret that search engine optimization (SEO) is highly technical. There are on-page and off-page, keyword research, white hat, black hat… The list goes on. So how do you rummage through the jargon? By taking it back to the basics and focusing on your website content. Why Is SEO Such a Big Deal? Google,...Read More
If you have a website for your business, you’re well on your way towards a successful online presence. Around 70-80% of consumers research a business online before visiting or making a purchase. Out of those consumers who visit a website, 88% are less likely to return after a bad website experience. A “bad” experience can...Read More
If there’s one term that is often misunderstood it’s this one: web development. It’s so much more than the fancy images and attention-grabbing colors on each website page. Web development is the detailed planning and building process that determines how your website looks, acts and works. Building a great website means following a consistent process....Read More
Is your website still falling short in when it comes to search? Have you done everything you know to do? Maybe you’re publishing content often, using keywords and more, only to get nowhere. Does this sound like you? SEO for Website Content: What You’re Doing Wrong & How to Fix It If your website is...Read More
Back in 1997, the first noticeable social media website (Six Degrees) was up and running. Fast forward more than 20 years and 79% of the U.S. population uses social media. For advertisers, the rise of social media has disrupted marketing strategy and uprooted traditional advertising methods. But, believe it or not, the initial setback caused...Read More
What are the most important elements on a website? Chances are, you answered with something that has to do with content or design. And if you’re in the process of creating a website for your business, you might be stuck between the two. After all, there’s a question that looms over the marketing space: what...Read More
