Our Blog | Iceberg Web Design

Iceberg Web Design Blog

Read what the penguins have to say about digital marketing, content writing, website design trends and other aspects of website development.
Building Your Website

How Often Should You Redesign Your Website?

The average business completely redesigns their website every two or three years. Technology changes. Design changes. And most importantly – your business changes. And you should not only look at re-designing your website every 2-3 years, you should re-evaluate your content and consider a complete...
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Back Blue Button

7 Things On Your Homepage That Will Make Your Visitors Hit The “BACK” Button

Have you reviewed your Google Analytics recently? Noticed your bounce rate sky-rocketing? It’s possible that your customers are leaving because your website is turning them away. Here are seven things that you want to avoid on your homepage, to keep customers from leaving before they...
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Fully Responsive Website Development

Responsive Design and The Decline of the Mobile Site

When smartphones were just coming out (remember the Blackberry?), webmasters started thinking about optimizing their websites for mobile devices. At first, the trend was to create a separate website just for mobile devices. Typically, this separate website would be published at a subdomain – http://m.yourwebsite.com...
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Blog

Blog Topic Ideas for Small Business

Finding a topic for your small business to blog about can be tricky. It seems like it’s always the times you set aside to write that writer’s block kicks in. Here are some tips for helping you choose blog content, as well as a list...
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Responsive website design concept

Responsive Retrofit or New Website – Which is Best for Your Business?

If you have a website that hasn’t yet been optimized for mobile, you have a big decision to make, and not doing anything is not an option. The choice becomes – do I retrofit my website for responsive design? Or should I create an entirely...
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Google Internet Search Concept

The Impact of Google’s Recent Algorithm Change

On April 21st, we saw perhaps the largest update yet to Google’s Search Algorithm: Mobile-Friendliness is now being considered when Google returns search results on mobile devices. Has Google’s recent algorithm change made a real impact on business owners and their websites? 4 months later,...
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Social Media Icons

How Often Should You Post to Social Media?

If you own a business, you are constantly looking for ways to attract and engage with clients. And one of the most cost-effective ways to do so is through social media. You might be wondering how often should you post to social media – after...
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Social Media Concept

Here’s How to Set a Budget for Social Media Marketing

  It should come as no surprise that four out of five businesses increased their budget for social media marketing in the past four years. Social media is more than a fad or a passing trend – it is the new norm in terms of...
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SEO Concept

7 Simple SEO Tips for Small Businesses

From meta tags to hashtags – honestly… who has time to make sense of search engine optimization, better known as SEO? Our team at Iceberg Web Design works with small businesses right across the country that want to make sense of it all. Thankfully, we...
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Social Media

Which Social Media Platform Is Best for Your Business?

It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it...
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10 Years

Iceberg Web Design: Celebrating 10 Years

On a warm Spring day 10 years ago, a 24-year old recently unemployed college graduate signed a few papers, wrote a check to the Secretary of State, and incorporated a little Limited Liability Company known as Iceberg Hosting. The ambition was a love of website...
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Keyboard

The Incredible Importance Of Blogging For Business

  Creating a website for your business provides аn online platform from which to tо sell tо оr otherwise engage people. While a professionally developed website is absolutely essential for your brand, simply having an online presence for your customers to view is not enough...
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Google now uses mobile-friendliness to rank your website

On April 21, 2015, a change is coming to Google’s search algorithm that has the potential to change how your website is found online. Google will now use mobile-friendliness as a ranking signal. This means that if your website is not mobile-friendly, it will lose ranking...
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Website development concept

Five Common Misconceptions Business Owner Have About Their Websites

Every business owner knows that having a website today is a critical, essential marketing piece. And most businesses have invested some time and money into creating a website for their company. However, there are several misconceptions business owners have about their websites. We’ve narrowed them...
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E Commerce

Should I Add E-Commerce Onto My Retail Business Website?

Any retail business owner who doesn’t already have an e-commerce website has probably asked themselves this question a few times. Should I add e-commerce onto my retail business website? With the way that today’s generation of shoppers has grown from store front shopping to online...
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Mobile Web

Website Marketing Strategies for the 2014 Holiday Season

Where will your customers shop this holiday season? In the fourth quarter of 2013, the year’s prime holiday shopping season, a whopping 32% of Google search traffic came from mobile devices. One study showed that 30% of all e-commerce website traffic came from mobile devices...
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