It’s one thing to write website content that’s interesting and communicates your brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create. The Importance of a Good Headline Your very first headline—your blog title or...Read More

Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. However, if you’re using these pages to convert, clear calls to action on those pages will lead to your Contact page. It is your Contact page that often leads to your first contact with a prospective...Read More

Sure, you know you need content on your website. But throwing a few words on each page and thinking, “That’ll do,” just isn’t good enough. In a world where everyone views, reads, hears and understands information differently, we must be flexible with our content. Lucky for us, new methods, technology and advancements make it easy....Read More

How often should you be posting on your different social media accounts? The short answer would be It depends on your business. It’s important to understand that there is no one-size-fits-all approach that works for each platform. Each platform is different and the recommended guidelines are constantly being updated as the platforms change.   There...Read More

What goals are you hoping to accomplish with your social media endeavors? There are only a handful of top social media platforms that are worth your time. We are going to bring you through the most popular ones and why you should take advantage of using them. Which platforms should you be concentrating on? Think...Read More

  Furnishing your website with a blog that provides users with high quality and useful content is still a great strategy to raise your position in the search engine rankings. Your blog can be a powerful marketing tool that can expose your business website to more visitors and generate new leads which in turn drives...Read More

A Facebook business page is a place for potential customers to learn more about your business. Just like a website, it is a place to establish your business presence. Your customers are online searching for more information about your business. With Facebook and other social media platforms, you have a powerful tool at your disposal...Read More

Search engine marketing is the practice of marketing a business using ads that appear in search results. You as the advertiser bid on certain keywords that search engine users such as Google and Bing would search for when looking to make a purchase or learn more about a product or service. You are given the...Read More

Search Engine Optimization is a marketing practice that is focused on getting organic traffic from search engine results. The primary search engines that most people use are Google, Bing, and Yahoo. It is important to understand that when you are using these major search engines, you are not actually searching the web. You are searching...Read More

Which payment gateway should you use for your online store? With dozens of payment processing options to choose from, it can be a complicated decision. What is the first thing that comes to mind when you order something online? Usually the first question asked is whether or not my information be safe and secure ordering...Read More