In our ever-changing, technology-driven world, most business owners have accepted the fact that smartphones and tablets are now leading desktop for online searches. People are looking for products and services from their phones, people are making financial decisions based on mobile content, and small business owners are working hard to keep up with this trend...Read More

On average, customers require at least 10 content pieces before they take action. Most small business websites present less than 10 pages of content. Therefore, a small business website typically does not meet the content needs of potential customers. Ideally, your small business website should generate content that captures potential customer leads. However, since customers...Read More

On April 21st, we saw perhaps the largest update yet to Google’s Search Algorithm: Mobile-Friendliness is now being considered when Google returns search results on mobile devices. Has Google’s recent algorithm change made a real impact on business owners and their websites? 4 months later, here are some of the results of this large algorithm...Read More

It seems like retail businesses have all the luck on social media. Platforms like Pinterest and Instagram allow retailers to showcase stunning photos of their merchandise. And this is especially effective for businesses that depend on eCommerce, such as Shopify. Serviced-based businesses may find it challenging to develop captivating visual content. This includes: Attorneys Accountants...Read More

On April 21, 2015, a change is coming to Google’s search algorithm that has the potential to change how your website is found online. Google will now use mobile-friendliness as a ranking signal. This means that if your website is not mobile-friendly, it will lose ranking on mobile searches. On February 26, 2015, Google unveiled in...Read More

Have you ever done a Google Search? If you found this article, then you’re probably familiar enough with Google to know that the results from your search include a brief overview of the websites matching your criteria: a web page title and a short description about the site. The results usually look something like this: Usually, the...Read More