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With the world becoming increasingly more technologically advanced as each year passes, 2019 presents some new and impressive website design trends. Here are a few trends we are predicting to dominate your screens this year:

Chatbots Are Evolving

In past years, talking to a bot was usually a last resort when needing assistance. Now, with advancements in AI and machine learning, chatbots can actually provide faster and more accurate help than live chats can. With 24/7 service, expert answers, and immediate responses, it’s no wonder why chatbots are expected to be huge in 2019 and beyond with an estimated 80% of businesses incorporating them by 2020.

This year, we expect chatbots to be more customized to each brand with innovative designs and friendly faces to give them a more personable feel. A couple businesses excelling with chatbots right now are Casper and MedWhat. Casper’s chatbot, Insomnobot3000, keeps insomniacs company when they are stuck awake all hours of the night with no one to talk to, while MedWhat’s chatbot is ideal for hypochondriacs who are regularly misdiagnosing themselves.

Micro-interactions

Have you ever created an account, and when setting a password, there was a gauge telling you if the password is weak or strong as you are typing it in? And then once you’ve created the perfect password, a bright, green check mark appears giving you approval of a job well done? Well, that is a micro-interaction. Overall, the point of a micro-interaction is to provide people with feedback and help them see the results of their actions.

Micro-interactions are already very prominent; however, we predict that they are going to get much more creative and interactive in 2019. Chimes and other noises, scrolling-animations, hover interactions and much more can be expected. Essentially, this will provide businesses with a way to engage their audience while making the web pages appear more intelligent.

Even More Video Content

No one is a stranger to video content nowadays. Last year was major for video content because it’s perfect for our increasingly short-attention spans and with innovative video production, it gives websites that “next level” feel.

Yet, this year, businesses are going to have to put even more focus on video production. Thanks to Google and their shift to mixed search pages results, web pages that feature video content will now rank higher than standard web pages. With this, we are expecting video content to replace a decent amount of text which will help make businesses more searchable and shareable.

Vintage Type

We are predicting nostalgic feelings this year as old school fonts make a comeback. Business like Slack, Mailchimp and Warby Parker are taking part in this trend and they have good reasons for doing so. These fonts provide websites with unique character and it has this unspoken ability to grab the user’s attention, especially when bolded. These font choices can seem a bit out of the box for some business types, however, they are more harmonizing than you think.

Will You Take Advantage of These New Web Design Trends?

These web design trends will work wonders if you are looking to increase website traffic and user engagement. Adding these elements to your site may be expensive to execute but staying relevant is important to stay competitive.

If you’d like to learn more about these trends, feel free to give us a call! Our developers are always learning new tricks and would love to help!

The post Our Predictions for Website Design Trends in 2019 appeared first on Iceberg Web Design.

If you are a business owner, you have probably heard about Google Ads and PPC advertising. However, the question of how beneficial Google Ads really is for business remains for many. Before diving into the benefits, it’s best to understand the company of Google as a whole. Google is the top search engine across the globe. They are constantly updating and improving their technologies and provide unmatched employment opportunities. Further, out of all the search engines, Google has proven to be the most useful for providing the best sources when individuals are searching for information, products and/or services.

All in all, a huge portion of business’ marketing efforts are moving online meaning its best to take advantage of Google’s services sooner rather than later to stay competitive.  

Easily Measure Your Online Marketing Efforts

One of the hardest parts about marketing is measuring what efforts are working and what is not. For example, it is difficult to measure how successful a television ad was without physically asking each customer, “did you find out about our product/service from our TV ad?” Even social media renders some difficulties when measuring conversions and ROI. On the other hand, Google Ads is extremely transparent when it comes to measuring your PPC efforts. They offer a variety of metrics that allow you to break down each effort on a fine level, which ultimately allows you to see what is draining or increasing ROI.

Reach Your Ideal Market

If you have done any sort of advertising online, you are probably familiar with demographic targeting, location targeting, exclusions, etc. These metrics are all great when trying to reach a specific audience but imagine being able to narrow those metrics even further. Depending on your ideal client, Google allows you to target individuals based on the time of day, the type of device they are using, their exact location and even their income. Further, you can utilize remarketing which allows you to target people who have already visited your website. This uses cookies and will show your ads to people whenever they are surfing a website that partners with Google. Seeing your ad will keep your brand on the top of their mind and could possibly result in a phone call, purchase or any other conversion you deem important.  

Your Competitors Are Using Google Ads

According to Google, the Display Network reaches over 90% of the internet. That translates into 2 million websites that your ads could be displayed on! Therefore, it’s safe to assume most companies, including your competitors, know this and is using Google ads. Initially, Google Ads can seem intimidating but broken down, it’s actually pretty simple. All you need is a stellar landing page, high-quality ads and a great bidding strategy! Monitor closely and adjust metrics during the first few weeks of the campaign but after that, just let the ads take their course and expect results.

Want to See Results Using Google Ads?

Iceberg Web Design is proud to be providing Google Ads Management Services now! Adding three new employees in the past year, we are fully equipped to help increase conversions and website traffic with our online marketing services. Call today for a free consultation!

The post Ramp Up Your Online Marketing in the New Year appeared first on Iceberg Web Design.

As more and more of our daily activities shift to being online, it makes sense that most shopping happens online as well. Almost every company sells their products online and it’s a mystery as to how they stay competitive, especially during the busiest shopping time of the year… Well, let’s clear things up with

Go Mobile

We are living in the age of smartphones where people use their iPhone more than they would use a laptop, desktop, or tablet. While most businesses have taken advantage of this opportunity and created mobile-friendly sites that are easy to navigate, many still have yet to board the mobile train. Creating an online store that works flawlessly on mobile browsers will allow for easy click through and provide less interference during the search process.

Include All the Holidays

People love to shop, especially when they have a good reason to. Most forget, or don’t even know, but the holiday season is made up of much more than just Thanksgiving, Christmas and New Years. For instance, there is Singles Day, which reached a record high of $30.8 Billion in sales this year across Chinese e-commerce shopping platforms. There’s also Small Business Saturday, which reached a record high of $3.02 Billion in online sales. Make sure to engage beyond traditional holidays and reach into other markets!

Here is a list from Brightpearl of key dates to be aware of during the holiday season for your business.

Quick and Painless Shipping

It’s already difficult getting people to actually buy the items that are in their cart… Why make it more difficult by charging them a shipping fee once they decide to go through with the purchase? It is highly beneficial to offer free and fast shipping at checkout, especially during the holiday season because most people procrastinate buying gifts or they are tight on money. Offering free and fast shipping will make all the difference.  

Looking to Sell Online? Call Us!

We have worked with numerous businesses to create e-commerce websites that are user-friendly and help increase conversions. Feel free to check out our portfolio to explore some of our e-commerce websites and make sure to call today for a free consultation!

The post E-Commerce Holiday Shopping Trends appeared first on Iceberg Web Design.

Making sense of something as complex as SEO and it’s importance for your website is best explained with an analogy–your website is like a garden and the SEO tasks are the maintenance. To ensure continual growth of the plants, tasks like pulling weeds, watering plants, and distributing fertilizer are necessary. The same goes for you website. For increased website traffic and higher conversion rates, you must maintain it with specific SEO tasks.

To ensure quality information, we are referencing a great blog post from Search Engine Land. For a more technical explanation of these SEO tasks and their importance, visit https://selnd.com/2RzQ6oq.

The Importance of SEO Upkeep

Don’t fret, SEO doesn’t require constant maintenance. Some tasks, like migrating from HTTP to HTTPS, is a one-and-done task. Other tasks, like content development, are generally performed weekly or monthly, while a variety of others are just performed quarterly or yearly.

2019 is approaching and luckily, the end of the year is the perfect time to chat with your web developer and reflect on all SEO efforts that have been made this past year. In clearly defining what SEO efforts were working and what were not, you’ll have a head start on the new year!

SEO Tasks

1. Keep Your Content Fresh

As industry’s change and businesses adapt, content needs to be updated to maintain its relevance. Experienced web developers know this and they will be able to help you improve content that is deemed low-quality or irrelevant, while also ensuring users are being directed to the best URLs where the most beneficial content lies.  

2. Do Your Web Pages Load in 3 Seconds or Less?

Per Google, the largest search engine, fast loading websites are extremely important for maintaining a high-ranking website that provides an exceptional user-experience. Talk with your web developer about utilizing Google Analytics to keep track of your website’s page speed.

3. Rid Your Site of Broken Links

Websites require frequent updates. Certain pages may need to be deleted or changed and images will get replaced with new ones. In completing these updates, you are improving your site, however, these updates can result in broken links which can be detrimental for your sites quality. Work with a web developer and utilize their specialized tools to ensure any and all broken links will be taken care of as soon as they appear.  

Need Help From an Experienced Web Developer?

Contact our team at Iceberg Web Design if you have a WordPress hosted website that requires SEO maintenance! Or, if you are in the market for a new website, our dedicated team is more than happy to build that out for you. Give us a call today 763-350-8762 or visit icebergwebdesign.com.

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