Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.

We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too often, the way we do that is like throwing spaghetti at a wall, hoping some of it will stick. Instead, more effective use of your marketing time and money is spent on the right platform. But how do you choose the right social media platform for your business?

Why Do You Have to Choose?

It might seem like more platforms are better for your marketing, but as in most business efforts, the Pareto Principle explains why you should choose 2-3 social media platforms rather than try to use them all. You are probably familiar with the Pareto Principle, commonly referred to as the 80-20 precept. It states that 80% of your outcomes result from 20% of your efforts.

The important takeaway for this is that you become far more efficient (thus profitable) if your figure out which efforts give you the most benefit. So focus your energy on those things.

Not All Social Media Platforms are Created Equal

For example, retirees, stay-at-home parents, and 15-year-olds aren’t likely to be on LinkedIn. Likewise, Tik-Tok isn’t the ideal place to look for employees. And Pinterest is a far better place to find craft ideas than Facebook.

As a social media consumer, you likely know which platforms you enjoy and for what qualities. Yet, many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. There is a better way.

What Audience Do You Want to Reach?

It’s essential to be very clear on who you are trying to reach. So, for example, if you are a fitness company for women over 50, and your goal is to find clients who want to take classes, you wouldn’t target men in their early twenties.  And who you are targeting matters because you can then use the social media platforms where they are most active. So here are some broad statistics on this demographic:

By Gender—Women

75% use Facebook

63% use YouTube

By Age—Adults 50-64

70% use YouTube

68% use Facebook

It’s important to use platforms on which your audience will practically stumble over you each day. For example, looking at gender and age alone would indicate that Facebook and YouTube are where a fitness company for women over 50 should be spending their social media efforts. But it is more complicated than that.

What is the Tone and Personality of the Platform?

Does it match the tone and personality of your company? And what are some of your company’s broader goals? For example, if you want to find clients who want to take classes, you can go the Facebook route, maybe posting an encouraging post or a mini-lesson each day to give potential clients a taste of who you are. But what if you want to build a community? You can start a Facebook group for that community. Or you could venture into the realm of Tik-Tok, which is known for its strong communities.

Do You Have the Skills to Match the Needs of the Platform?

Depending on which platform you use, you will need to have specific technical abilities to take advantage of its benefits. For example, to have a successful account on video platforms like YouTube and Tik-Tok, you need to have a charismatic personality that comes across well on camera, decent video taking abilities and equipment (newer smart phone’s work for Tik-Tok), and the ability to edit video well. In addition, LinkedIn requires the proper use of keywords. And for any social media platform, you should understand the unique algorithm that favors one type of content over others.

Need Help with Your Marketing?

Our Digital Marketing team has you covered. Find out how we can help your audience see more of you!

Contact us today!

The post Choosing a Social Media Platform for Your Business appeared first on Iceberg Web Design.

At the kickoff meeting for every website development project, we ask the business owner where their domain is registered, and their DNS lives. I usually get a lot of blank looks, but we need that information to bring their website live. So in this article, I will share what every business owner should know about their domain and DNS settings, along with a drawing to make it all easier to understand.  

Your domain is not the same thing as your website.

Your domain, also known as your website address or URL, is how people find your website (www.myawesomecompany.com), but it is not the same thing as your actual website. Your actual website is made up of many different files that live on a website server, and that website server could be anywhere.

Your DNS is not the same thing as your domain.

DNS stands for Domain Name Servers, often referred to as just Name Servers for short. Name Servers are basically giant digital directories that tell the internet where to find stuff. For every domain, there must be entries on a Name Server somewhere that says, “Hey world! The website files for myawesomecompany.com can be found on this server over here!”

Name servers have names like ns1.awesomeserver.com and ns2.awesomeserver.com. The individual entries are called DNS records, and you may have other records telling the world where other things associated with your domain live, such as your email. For example, website servers use A records, and email servers use MX records.

DNS records are often located at the same place where the domain is registered. This is why many people think of them as the same thing. But they don’t have to be at the same place, and in some cases, you won’t want them to be at the same place. In other cases, you will need to move some of these pieces to support your growing business needs.

Why should I care?

As a business owner, you can and should hire people to do things you don’t want to do or don’t have time to do. However, your domain and DNS are essential digital assets, and knowing where they live and how to access them is very important to protect the longevity of your digital footprint.

Often, business owners have tech-savvy employees or outside agencies register domains for them. Unfortunately, when you do this, you risk losing access to your domain if your relationship with them sours. 

Additionally, many DIY website platforms offer domain registration services. It’s easy to say, “Cool! I can just get my awesome domain here!” You don’t even have to hear the word DNS because when you register your domain through these platforms, they will automatically create the DNS entries that point your domain to your website files. 

That works fine until you graduate from a DIY website and want to build a new website that lives somewhere else. You must then go through the process of moving your domain and your DNS records.

So what is the best way to set all this up?

Ideally, you should register your domain under your own business name and address. However, you will want to use a separate email address that you will always have access to, regardless of what happens to your business and employment. Keep a detailed record of where this domain is registered and file it with other essential business documents. 

Suppose your domain is currently registered by someone else, such as a website platform like WIX or Squarespace, or is controlled by a website development company, freelance website designer, or ex-employee. In that case, you’ll want to transfer the domain to your own domain registrar account. 

There are many pros and cons of various domain registrars. You can certainly ask a professional in the industry for recommendations on where to register your domain or for help setting it up. Just make sure to keep a record of where the domain is registered and how to access it.

What is the domain transfer process like?

Transferring a domain is a multi-step process. 

1. First, the domain must be unlocked at the current registrar, and then an EPP transfer key is requested and sent to the email address associated with the domain owner. This is why you want to use a separate email address; if you lose access to your domain’s email address, it is difficult to get the transfer key. 
2. The new account receiving the domain enters the transfer key on their side. 
3. Then, an email is sent to both parties to approve the transfer. 
4. Once the transfer is approved, the domain is in the new account, and you can then set Name Servers or enter DNS Records. 
5. When transferring a domain, it is best to change only one variable at a time. So when the domain is transferred, you should utilize the previous Name Servers and keep all the existing DNS records in place for at least a week. 
6. After everything is humming along nicely, you can change the Name Servers.  

I know where my domain is, but not my DNS.

Often we meet with a business owner who knows where their domain is registered but doesn’t know anything about their DNS. Since all your DNS records are public (remember, they are the directory telling the internet where to find things), you can use directory tools to look up the Name Servers for a domain. 

If your domain uses the default Name Servers, moving from one website to another or one email solution to another is a relatively straightforward process. The proper DNS records just need to be updated. 

Changing Name Servers

If your domain uses Name Servers of another service that you no longer wish to keep, you will need to change Name Servers. This process is more straightforward than transferring a domain since both parties do not need to approve the transfer. The trick here, though, is to make sure that you move over all the records associated with your domain. For example, if you have MX records for your email, you’ll want to be sure to transfer those records. Some domain registrars allow you to preconfigure all the DNS records ahead of time so that all the records are already in place when you switch Name Servers. 

Is this article over yet?

If this all sounds complex and overwhelming, that’s okay. It takes years and years to fully understand DNS. You should certainly enlist a professional to make domain transfers or DNS updates on your behalf. Just make sure that they keep in mind what’s best for the longevity of your business and not what is quickest and easiest at the moment. Did I mention you should also be sure to keep accurate records of domain registration details?

Reach out to the team at Iceberg if you have any questions about the next steps for your domain or DNS during your new website development project.

The post What Business Owners Need to Know About Domains & DNS appeared first on Iceberg Web Design.

New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes to your current site, you might be wondering what the difference is between Shopify and WooCommerce. Since each platform has its strengths and weaknesses, we will break down some of the key differences between them and help you decide which platform is best for your business.

Hosting

The biggest difference between Shopify and WooCommerce is that Shopify is a hosted e-commerce solution while WooCommerce is a self-hosted solution that requires a separate hosting account. 

Maintenance

Shopify manages all the core updates and security of e-commerce sites on their platform. WooCommerce on the other hand requires a much more hands-on approach to maintenance, updates and security monitoring. 

Cost

The cost of a Shopify site typically runs between $30-300 per month depending on plan. Custom themes and apps are additional one-time or subscription-based fees in addition to the monthly Shopify fees. WooCommerce is built on WordPress and is free to install but you will need to pay for hosting which typically runs between $150-500 a month depending on your resources and maintenance requirements. 

Payment Processing

Both platforms also require some form of payment processing. Shopify has its own payment processing plan but also supports other major payment processors such as PayPal and Authorize.net. WooCommerce also supports many of the major payment processors. Payment processing for both platforms typically costs between 2-3% per sale.

Features & Apps

You can add features to your site via apps in Shopify and plugins in WooCommerce. Each platform has its own repository of apps/plugins and you can also find free and paid apps/plugins on third-party party websites. 

Most of Shopify’s apps are provided by third-party app developers and are hosted on the developer’s servers. Shopify app developers are responsible for maintenance and updates of the app and have different levels of access to your store’s data. 

WooCommerce plugins are also primarily offered by third-party developers but the plugins are installed directly on the server or hosting platform running WordPress. WooCommerce plugins options include free, one-time fee or subscription based. 

You have a lot more flexibility with how your store is set up and it’s easier to add custom features to WooCommerce.

So, which platform should you use for your e-commerce website? 

The platform you choose depends on 

• What type of site you are building
• How many custom features you will be adding to the site 
• How you plan to support the site

Shopify is a great choice for standard e-commerce sites with high volume and not a lot of static pages. 

We recommend WooCommerce for sites with a lot of custom features, when clients are already familiar with WordPress or plan to have a lot of non-product pages and/or a blog alongside their e-commerce site. 

Iceberg Can Help

The e-commerce experts at Iceberg Web Design can look at how you plan to use your e-commerce site, which products you want to sell, and any requirements for custom features or 3rd party integrations. Based on this information, we can help you to decide which platform will work best for your e-commerce website. 

And when you are ready to build your e-commerce site, our specialists can work with you through every step of the process to ensure your site is exactly what your business needs.

Contact us today!

The post Shopify Vs. WooCommerce – Which Platform is Right for You? appeared first on Iceberg Web Design.

Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in.

When business owners ask us to build a new website, they usually come with a wish list. Of course, they will want the usual pages and often features like a blog, search capabilities (sometimes sortable), galleries, integrations, e-commerce features, etc. The list can get long if you let it.

Consider Features that Make Doing Business Easier

Often people only think of websites as benefiting their marketing efforts. And they do increase your marketing prowess. But there are many other ways to use your website.

You can improve customer satisfaction through better communication and employee satisfaction by enhancing internal efficiencies with features like:

•         Optimized Sales Funnels for better leads
•         Careers Pages with applications for hiring
•         Member or Employee Portals
•         Scheduling Integrations
•         Fillable Online Forms
•         Document Library
•         Education information accessed by users via a password
•         Location Maps for your projects or business locations 
•         And more!

When You Want Too Much of a Good Thing

Having an extensive wish list isn’t a problem if your budget is limitless, but for most businesses, it’s important to keep the reigns pulled in.

Another reason we recommend breaking up extensive website wish lists into smaller ones is none of these features will help your business until your website is live. To give you everything on the list would take a lot longer than you want to wait to have the initial site built. So instead, we create the site with the most important features first, and then we immediately begin working on the remaining features. This allows you to use the site as soon as possible.

So, it is often a good idea to build a website that meets your needs and then add on the other features you want later. We often call this planning out your website into phases.

We may also recommend building a website in phases if your business is in a period of growth. You might anticipate the need for a particular feature during that time, but you aren’t quite sure how it will fit into your business plan yet.

How to Choose from Your Website Wish List

The first step is to meet with our salesperson, Shane Bader. Shane will talk about your business goals and what you want to get out of your website and digital marketing. He can help you sort through what features are essential now and which ones can wait until you are ready to add them later. Our goal at Iceberg Web Design is to serve your business in the way that will best help you grow now and in the future.

Contact us today to see how we can help fulfill your website Wish List!

The post What’s on Your Website Wish List? appeared first on Iceberg Web Design.

Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers.

It’s essential to have a consistent brand identity and brand voice. Do you know how to clarify and communicate them to your team and your customers? Part of the problem is that those are three different hurdles, and they must be overcome in this order:

1.       Clarify your brand
2.       Communicate your brand to your team
3.       Communicate your brand to your customers

An Outside Perspective for Clarity

Because your business is so connected to you, it can be challenging to see everything you need to accurately clarify your brand the way someone with an outside perspective can. When you have a branding specialist consult with your team, they will be able to pull out the most critical aspects of your business that make it unique and worth patronizing.

Consistency within Your Team

Once your brand consulting is done, it is essential to communicate all details with every person in your company. Everyone from Maintenance to the CEO must have a cohesive understanding of your company, its purpose, and how to communicate its message.

The best way to gather and convey these details is through a Brand Book. A Brand Book is the finished document containing everything from your company’s story to its design elements. It is unique to your company. A digital copy should always be available to every employee.

Consistency in Your Message

When marketing materials are being created, they should comply with the decided-upon branding. To ensure they do, your marketing team can always refer to the Brand Book. If there is ever a question about whether something is “on-brand,” it is simple to find the answer.

Brand Book as a Marketing Tool

Your brand book can also become a marketing tool by removing the design-element pages. This leaves the content that talks about your message and purpose. These inspirational pages are perfect for sharing within your company, throughout your industry, and with potential clients.

You Need a Brand Book

Three out of Four businesses don’t have consistent branding. This hinders how they communicate their message to their customers. If your company is one of them, contact the branding specialists at Iceberg Web Design today.

The post Why Your Company Needs a Brand Book appeared first on Iceberg Web Design.

Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused.

With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals that the proportion of revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to just 6% in 2021—the lowest proportion allocated to marketing in the history of the survey. 

The Problem with Reducing your Marketing Budget

• You risk losing market share
• It will be harder to attract new leads
• Even if you hold onto your current business, you will find it next to impossible to grow
• Out of sight, out of mind

Marketing is Essential, and it Can Be affordable

You can make the most of your marketing dollars by choosing wisely where those dollars should be allocated. Of course, the best place to start is with your website. That’s because your website is a continuing source of marketing.

It is versatile and evergreen. It is essential as a calling card, but it is also more than just a calling card. You can add features that not only help in your marketing efforts but can also streamline your business.

A Good Website, and All Good Marketing Starts with Great Content

It is essential to have clear messaging, the right tone, and precision branding to reach your target audience. This will make the most of your marketing budget by allowing your advertising arrows to hit their bullseyes.

Good content extends to your social media marketing, blogs, vlogs, podcasts, Tik-Toks, and special campaigns. Everything must have brand consistency and a clear plan.

What You Can Cut

It’s essential to evaluate what you do well in the marketing sphere and your target audience. For example, it is far better to focus on two social media channels and use them well than to use all the channels only halfway and often the wrong way.

Use It or Lose It

Use your Marketing Budget by the end of the year, or they may be cut from your budget next year.

• SEO Audit- Work with an SEO Expert to evaluate your keywords and your overall SEO. This can help you formulate a plan for the upcoming year.
• Blog Posts- Now, use those keywords to up your website’s SEO. Hire an SEO professional content writer to ensure your post hits all the marks.
• Social Media Campaign- Retarget your social media and use it combined with powerful content and stunning imagery to gain leads and customers
• Update Your Website- Start the year with a new website that expresses your company’s message and mission.

We Can Help

Iceberg Web Design has SEO Content Writers, Digital Marketing Specialists, and incredible Designers and Developers. We can help with all your digital marketing needs. So don’t let your marketing budget go unused. Contact us today!

The post Using Your Marketing Budget appeared first on Iceberg Web Design.

You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using.

How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You are not only competing against other brands but also other content creators and each social platform’s algorithm. To be heard above the noise, you must have brand clarity and a defined purpose for being in that social sphere.

You also need to understand the “rules” of the social platforms you are using to best leverage the content you post to that platform.

Start by Asking Yourself a two Questions

1.      What do I want to accomplish on social media?
Do I want:

•       Social engagement
•       Employee engagement
•       Lead generation
•       Community engagement
•       Feedback from potential customers
•       Name recognition

Make your goal(s) the center of everything you do on social.

2.       Who is going to monitor and engage the community on my chosen social channel?

The reason people are on social media because they want to engage with family, friends, influencers, and brands. So if you think you will just put content out there and that will satisfy the masses, you’re wrong. It will come off as insincere.

While you may not think you need someone to babysit your social media full-time (especially if you are only using one preferred platform), you will want someone who will pay attention to it and respond in a way that your audience will appreciate. It isn’t a crockpot that you can set and forget. And, if your social media campaign does happen to go viral, it will be well worth the cost of hiring a full-time social media expert.

Content

You must go deep if you want to get the most out of the content you create. The benefit of this is that you can create one in-depth blog and use it from several angles across your social media channels.

Imagine you write a post about dog grooming during the pandemic.

•       You have amazing pictures for Instagram of coifed dogs.
•       Highlight the changes in the grooming industry for a LinkedIn post.
•       On Facebook, talk about the top 3 essential oils you can use to calm your dog down before they go to the groomer. Then, ask other people for their tips.
•       Make a great video montage in fast motion for TikTok.

Whatever you choose to do, link back to the original post and stay part of the conversation.

Community

When your audience and your content collide, and a conversation starts, the content you create is amplified. It becomes alive! And that’s the best publicity of all.

Recently I came across a Tic-Tok video of a 56 year-old-woman who struggled with bags under her eyes after weight loss surgery. She applied Thomas Peter Roth Instant Firmx Eye Temporary Eye Tightener to one eye in real-time and showed the difference it made. It was remarkable! Peter Thomas Roth sold out of this product everywhere—including on their e-comm site.

Why did this work? Because it was genuine! Many people who saw the video shared it, and Peter Thomas Roth benefited from the community. Engage!

Consistency

Reverse engineer social media. Stop selling to people and begin engaging with them. When you educate people in inspiring and entertaining ways, they will comment on and share your content. Respond to their comments! This is your brand’s opportunity to be a part of the conversation. Don’t let those opportunities pass you by.

This engagement brings organic traffic to your site and will increase your authority in Google’s eyes.

Tic-Tok and Instagram are currently the best platforms to create snack-able content that your audience will engage with and share. But the platform(s) you choose will depend on where your ideal audience is.

Engaging a Professional

Do you need help defining your Brand Clarity for social media engagement? Does your content need a facelift? Iceberg Web Design has content writers and branding specialists who can help. Best of all, we are easy to reach. We are web developers who answer the phone. Call us at 763-350-8762 or contact us today to take your business to the next level.

The post Brand Clarity for Social Media Engagement appeared first on Iceberg Web Design.

Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one.

Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly communicated before? One of the first things you need to do is to find your brand voice.

What is a Brand Voice?

If you want a literal example, there is none better than Ving Rhames. He has had an impressive career as both an actor and a voice actor. Since 2014, Ving has been the voice of the Arby’s commercials which tout “We have the meats!” Enjoy this “Try Not to Laugh” compilation of his ads.

Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one.

How Do You Find a Silent Voice?

A lot of imagination is a great place to start. But first, you have to know your audience. Who is your ideal customer? How do you speak to them in a way that is relatable and genuine? What kinds of language would you use or avoid using?

If Your Brand was a Person

What would your brand say? How would your brand move, dress, act? This is where imagination comes in. It can also be helpful to see how others within your company see your brand.

We recently did a simple exercise where everyone was asked to privately message me five words they would use to describe Iceberg Web Design and our services. It was interesting to see how many people had in common. And nearly everyone included the word “Responsive” as one of their answers. Other common themes were: reliable, friendly, and authoritative.

What are Your Brand Differentiators?

You don’t want to be just like all the other guys in your industry. But you also don’t want to be different just to say you are. So, what makes you different, and why does it matter? What are the things that you are—and are NOT?

Have One Person Write

As you are defining your brand voice, have one person do the writing until it becomes solidified. After that, anyone marketing or joining the writing team should get very familiar with that voice. Otherwise, you will be putting out marketing material and blog posts that don’t sound “on-brand.” Don’t worry. It won’t take long for the entire team to be able to emulate your brand voice.

Do You Need Help Finding Your Brand Voice?

From websites to branding, Iceberg Web Design knows how to market your business online. We have solutions to your business problems and can help you grow! We are just a phone call away, 763-350-8762.

The post Finding Your Brand Voice appeared first on Iceberg Web Design.

At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest developer is Josh Smith. Today in our Penguin Profile, we will be talking to Josh to learn more about him and what he does at Iceberg.

Josh | Senior Developer Penguin

How long have you been working for Iceberg? 

I started working at Iceberg in February, 2021.

Have your duties changed since you first started working here? 

Even though I haven’t been at Iceberg all that long, I’ve worked on some really exciting projects. I really enjoy the mix of working on new projects and providing support to existing customers.

What do you do for Iceberg’s customers? 

I help our customers create or enhance their online presence in a way that reflects their business values and goals. Using the latest web technologies, I make sure that our solutions work well and follow the highest standards for functionality, accessibility, and design.

What’s your favorite part of your job? 

I really enjoy working with customers and coming up with innovative solutions. I also like constantly learning the latest in digital technology and marketing. 

What is your #1 goal when working with a customer? 

My #1 goal is to understand the customer, what their business objectives are, and how we can bring all of their vision to their website.

In what other industries have you worked? 

I’ve worked in IT, product development, ecommerce, digital marketing and web development.

Tell us a bit about your family (including pets): 

My wife and I have 2 kids, a dog and a couple fish.

Do you have any hobbies/special interests? 

I enjoy playing guitar, discovering new music, reading great books, and mountain biking with the family.

What is something about you that might surprise your customers and co-workers? 

My wife and I have taken on many DIY home & garden projects over the years. Our kids are now reaching the age where it’s fun to teach them some of the skills we’ve learned.

Describe your perfect day: 

Wake up early enough to watch the sunrise with a good cup of coffee. Then a day filled with some work, reading, listening to music and a bike or motorcycle ride. And a perfect day would always include trying out a new recipe and having time to cook a great meal.

Science or History? Which is your favorite and why? 

I really like both, but as a sociology major, I’ve probably studied a lot more history and do find it fascinating how much history repeats itself.

If you were guaranteed the correct answer to one question, what would you ask? 

What is the secret to eternal happiness?

What is your best piece of advice? It can be about anything. 

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Connect with Josh and the Iceberg Team

Thank you, Josh, for sharing a bit about yourself for this week’s Penguin Profile. And thank you for all you do to build our customer’s website projects in a way that will meet their business objectives even better than they imagined possible. 

Learn more about The Iceberg Team. Read Some Of Iceberg’s Reviews!

The post Penguin Profile: Josh Smith, Developer | Iceberg Web Design appeared first on Iceberg Web Design.

At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business.

We recently looked at how to have a website built on a budget. But there are even more ways to save money while still getting a professional website.

What do you need on your website?

When building a website, it pays to sit down with a website consultant and decide what you need on the website versus what you would like to have. Get the bare bones down and the features that will benefit your business most now.

Scale Up with WordPress

One of the great things about a WordPress website is that it is so scalable. You can start with your immediate needs and then add features on later as you can afford them or need them more. You might add:

•       Newsletter Integration
•       Scheduling Integration
•       Custom Forms
•       Special Calculator
•       Online Payment Feature
•       Any other feature that would make your site more effective!

At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business.

Be Responsive

The easier the developer can reach you, the faster the process will go. Good communication with your developer will aid in the project’s smooth progress, which can help you avoid hourly additions and late fees.

Plus, when you communicate well with the team working on your site, you develop a relationship with them. Often, people will go out of their way to help those they genuinely like to work with.

Invest in a Maintenance Package to Save Money

It can often be challenging to understand the benefits of a maintenance package and why they cost as much as they do. That’s because a maintenance package is a little bit like an insurance policy with added benefits. With an insurance policy, you might wonder why you are paying for it each month, but you are thankful to have it when an issue arises.

Monitoring for Downtime

There is a lot more to a maintenance package than just taking care of a downed website. However, this is an aspect of maintenance that shouldn’t be taken for granted. Several things can result in downtime for your site:

•       Problems with the Server
•       DNS Issues
•       CMS Failure
•       Cyber Attacks
•       A Lapse in Maintenance

When you have a maintenance package in place, your site will be continually monitored for downtime so that if it happens, we can get your site back up and running as quickly as possible.

Content Updates

One of the most important things you get with your maintenance plan is regular updates to your site’s content by a professional developer. These updates will help you avoid broken links, outdated information, and dead pages. The developer can also make SEO recommendations and marketing.

Updates to CMS, Theme, and Plugins

These might be monthly or quarterly updates, depending on the maintenance plan you choose. Updates to your site’s CMS, theme, and plugins will prevent many issues since outdated themes and plugins increase your site’s vulnerability to attacks. In 2019, over 56% of all CMS applications were out of date when hacks happened. (Source: Sucuri)

Do You Have a Budget and Need a Website?

Iceberg Web Design has options that can make a professional site affordable.

Contact Us

The post More Ways to Save Money on Your Website appeared first on Iceberg Web Design.