A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve.

How Effective is Your Website?

You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things that to work on to improve your site’s

• Performance
• Ranking on Google’s Search Engine Results Pages
• Bounce Rate
• Conversion Rate

The Emphasis of Your Website Audit is the User Experience

Slow load times frustrate the user.

The wrong keywords mean the user will have a tough time finding your site in the first place.

Too many keywords? That’s super irritating for readers, and it will kill your SEO.

So, we will go through your site and find all the issues that detract from the incredible user experience you are trying to offer visitors to your site. Some of these are issues that are behind the scenes in the coding. Others are technical errors that harm your site’s performance, security, SEO, and mobile responsiveness.

We will look at on-page SEO, such as the way your page is laid out and content and how it is used in places like headings and keywords. We’ll also assess your off-page SEO for ways we can improve your meta descriptions, title tags, and image alt text. These changes can raise your search engine ranking.

A Self Mini-Audit

• There are a few things you can do to get an idea of where your website is at now.
• Can new visitors navigate your site, and the conversion paths within it, intuitively?
• Is your site’s purpose clear?
• Do you have internal links on your site that move visitors from one page to another in a way that makes sense as a user?
• Is there a clear, compelling call-to-action on each page?
• Due to large photos, files, and pages, are your load times too long?
• Is your content high quality? You need to give your visitors what they came for, or they will bounce away, looking for it elsewhere. Your blogs and the content on your pages should have meaningful, well-organized information
• How does the overall design of your site impact the experience of your visitors? Implementing heatmap software can help you see if there are parts of your website that people are missing because the design needs improvement.
• Is your site mobile-friendly? More than half of all web page views happen on a mobile device. So make those experiences are just as positive as they would be on a desktop.
• Check for any errors on your site and eliminate broken links.
• Is your site indexed, making it easier for robots to crawl?

Does this all seem like a lot of work?

It is! At Iceberg, we are offering a free website audit that is even more in-depth. And if you find you aren’t happy with how your site is measuring up, we can make improvements to increase traffic and conversions for your business.

Contact Iceberg Web Design to get your free website audit today, or fill out the form below to get started.

The post Start the Year Off with a Website Audit appeared first on Iceberg Web Design.

What is keyword stuffing? It’s not a Thanksgiving side-dish. But it is a great way to get penalized by Google.

Keyword Stuffing Ingredients

•       Using words or phrases out of context, just to squeeze in your keywords
•       Irrelevant keywords
•       Using terms repetitively
•       Stuffing the metatags or alt tags
•       Typing keywords in text that’s the same color as the background of the page so that the bots can read them, but the user can’t
•       Listing cities and states in blocks of text to get local SEO-everywhere
•       Spamdexing-this is overfilling your content with links. Search engines interpret this as keyword spamming and may penalize you for it.
•       Inserting keywords into the page’s HTML code

At one time, the practice of overusing key terms to boost your SEO was a successful tactic. But then Google got wise and not only improved their algorithm but began issuing penalties for websites that try to game the system.

Keyword Density

To find out what your keyword density is, you can use a basic formula. First, divide the number of words in your copy by the number of times the keyword appears in the copy. This will give you the percentage of your copy that your keywords are using. The ideal density is around 2-4%.

Another easy way to keep track of your keyword density is to use the Yoast plugin. It’s free and is a great way to learn how to put together a web page or an optimized-not overdone blog post.

What’s the Problem with Overusing Keywords?

It’s usually awful to read content that has been stuffed with keywords. You won’t keep your readers on the page very long. And because it does nothing to enhance the user experience, your site could incur a penalty from Google or be removed from the search engine results pages altogether.

A Better User Experience= Better SEO

Rather than over-optimizing your page for Google’s algorithms, the goal is to give your website visitors a better user experience. You can do this by using synonyms (different words that mean the same thing). Not only does it read more naturally, but it also helps Google to sort through potential homonyms (words that look and sound the same but mean something different).

Write More, High-Quality Content

Writing longer pieces of content, including relevant images, will give your readers the valuable information they are looking for, keeping them on your page longer. This will make Google happy. It’s a win-win without the black-hat SEO tactics of bygone days.

Use Long-Tail Keywords

Long-tail keywords are more specific because they consist of 3-5+ words. So, while the search volume is lower, they will also pull in the readers looking for that exact information, lowering your bounce rate and raising your conversion rate.

At Iceberg Web Design, we know how to improve your SEO the right way. We have SEO content writers who can ensure your content is on brand and targeted to your audience.

Do you want to raise your online visibility?

Contact us today!

The post Keyword Stuffing—Stop It Ya Turkey! appeared first on Iceberg Web Design.

Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused.

With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals that the proportion of revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to just 6% in 2021—the lowest proportion allocated to marketing in the history of the survey. 

The Problem with Reducing your Marketing Budget

• You risk losing market share
• It will be harder to attract new leads
• Even if you hold onto your current business, you will find it next to impossible to grow
• Out of sight, out of mind

Marketing is Essential, and it Can Be affordable

You can make the most of your marketing dollars by choosing wisely where those dollars should be allocated. Of course, the best place to start is with your website. That’s because your website is a continuing source of marketing.

It is versatile and evergreen. It is essential as a calling card, but it is also more than just a calling card. You can add features that not only help in your marketing efforts but can also streamline your business.

A Good Website, and All Good Marketing Starts with Great Content

It is essential to have clear messaging, the right tone, and precision branding to reach your target audience. This will make the most of your marketing budget by allowing your advertising arrows to hit their bullseyes.

Good content extends to your social media marketing, blogs, vlogs, podcasts, Tik-Toks, and special campaigns. Everything must have brand consistency and a clear plan.

What You Can Cut

It’s essential to evaluate what you do well in the marketing sphere and your target audience. For example, it is far better to focus on two social media channels and use them well than to use all the channels only halfway and often the wrong way.

Use It or Lose It

Use your Marketing Budget by the end of the year, or they may be cut from your budget next year.

• SEO Audit- Work with an SEO Expert to evaluate your keywords and your overall SEO. This can help you formulate a plan for the upcoming year.
• Blog Posts- Now, use those keywords to up your website’s SEO. Hire an SEO professional content writer to ensure your post hits all the marks.
• Social Media Campaign- Retarget your social media and use it combined with powerful content and stunning imagery to gain leads and customers
• Update Your Website- Start the year with a new website that expresses your company’s message and mission.

We Can Help

Iceberg Web Design has SEO Content Writers, Digital Marketing Specialists, and incredible Designers and Developers. We can help with all your digital marketing needs. So don’t let your marketing budget go unused. Contact us today!

The post Using Your Marketing Budget appeared first on Iceberg Web Design.

You must have brand clarity and a defined purpose, ensuring your message is heard in the noise of social media. And understand the “rules” of the social platform you are using.

How do you ensure your message is heard in today’s rapidly changing noisy environment of social media? You are not only competing against other brands but also other content creators and each social platform’s algorithm. To be heard above the noise, you must have brand clarity and a defined purpose for being in that social sphere.

You also need to understand the “rules” of the social platforms you are using to best leverage the content you post to that platform.

Start by Asking Yourself a two Questions

1.      What do I want to accomplish on social media?
Do I want:

•       Social engagement
•       Employee engagement
•       Lead generation
•       Community engagement
•       Feedback from potential customers
•       Name recognition

Make your goal(s) the center of everything you do on social.

2.       Who is going to monitor and engage the community on my chosen social channel?

The reason people are on social media because they want to engage with family, friends, influencers, and brands. So if you think you will just put content out there and that will satisfy the masses, you’re wrong. It will come off as insincere.

While you may not think you need someone to babysit your social media full-time (especially if you are only using one preferred platform), you will want someone who will pay attention to it and respond in a way that your audience will appreciate. It isn’t a crockpot that you can set and forget. And, if your social media campaign does happen to go viral, it will be well worth the cost of hiring a full-time social media expert.

Content

You must go deep if you want to get the most out of the content you create. The benefit of this is that you can create one in-depth blog and use it from several angles across your social media channels.

Imagine you write a post about dog grooming during the pandemic.

•       You have amazing pictures for Instagram of coifed dogs.
•       Highlight the changes in the grooming industry for a LinkedIn post.
•       On Facebook, talk about the top 3 essential oils you can use to calm your dog down before they go to the groomer. Then, ask other people for their tips.
•       Make a great video montage in fast motion for TikTok.

Whatever you choose to do, link back to the original post and stay part of the conversation.

Community

When your audience and your content collide, and a conversation starts, the content you create is amplified. It becomes alive! And that’s the best publicity of all.

Recently I came across a Tic-Tok video of a 56 year-old-woman who struggled with bags under her eyes after weight loss surgery. She applied Thomas Peter Roth Instant Firmx Eye Temporary Eye Tightener to one eye in real-time and showed the difference it made. It was remarkable! Peter Thomas Roth sold out of this product everywhere—including on their e-comm site.

Why did this work? Because it was genuine! Many people who saw the video shared it, and Peter Thomas Roth benefited from the community. Engage!

Consistency

Reverse engineer social media. Stop selling to people and begin engaging with them. When you educate people in inspiring and entertaining ways, they will comment on and share your content. Respond to their comments! This is your brand’s opportunity to be a part of the conversation. Don’t let those opportunities pass you by.

This engagement brings organic traffic to your site and will increase your authority in Google’s eyes.

Tic-Tok and Instagram are currently the best platforms to create snack-able content that your audience will engage with and share. But the platform(s) you choose will depend on where your ideal audience is.

Engaging a Professional

Do you need help defining your Brand Clarity for social media engagement? Does your content need a facelift? Iceberg Web Design has content writers and branding specialists who can help. Best of all, we are easy to reach. We are web developers who answer the phone. Call us at 763-350-8762 or contact us today to take your business to the next level.

The post Brand Clarity for Social Media Engagement appeared first on Iceberg Web Design.

Your Ideal Customer Profile Could Change—Proceed with Caution!

Imagine you are a nutritional supplement company that has historically marketed to men in their 50s, and you decide to release a new line of supplements for women over 45. Not only is your customer profile going to change, but you will also need to carefully rebrand so that you don’t alienate your base while you bring on new customers. This means considering how you will keep past promises you have made as a brand while taking on a new role in the market.

How Do You Discover Your Ideal Customer’s Profile?

Base your ideal customer profile on solid, current research. For example, if you are an established company, you can look at your existing sales data.

If you are a new company or are marketing to a new type of customer, such as in our supplement company example, you will want to use market research studies and surveys. It can often be most effective to hire an outside consultant to do this research.

What Information Do You Need for Their Profile?

While you want a thorough profile of your ideal customer, don’t get bogged down in the weeds of details that don’t matter to your marketing campaign. It doesn’t matter what their kid’s names are, for example. What matters is what their needs are and how you can meet them. If you are doing the research yourself, here are some things you will want to find out.

•       Name- Give them a name to make them more human
•       Gender
•       Age
•       Job Title and Industry
•       Income Level
•       Ways they connect with businesses like yours. What social medial platforms do they use? Do they prefer mobile or computer?
•       Pain points. What matters the most to them right now? What keeps them awake at night worrying?
•       How will your product/service help solve their problems?
•       Any questions specific to your business; For example, if you are a flavored water company, you will want to ask what flavors they currently drink and what flavors they would like to try. Then give them some unconventional options that you are thinking of about trying to market. Finally, ask why they choose flavored water over other beverages. Your sales and marketing department will be able to determine any other specific question that would be helpful in their campaign.

Do the Research!

There are so many ways that you can get the information you need. Use online surveys, direct or mass email with or without an incentive to participate in the research. You can also do post-purchase surveys of your current customers.

Compile the Research

As a team, compile the data. Once you input all the responses onto a spreadsheet, you will start to see some patterns. List more open-ended questions, such as those dealing with pain points, separately to gain new ideas and insights that you may not have had before.

Now, look at the data and create 3-5 ideal customer profiles. For each profile, you will answer the questions you asked during your research as if you are the person whose profile you are creating.

Here is a super simplified, non-scientific example. Imagine you are marketing a long-term memory-care facility for people with dementia. Even though your clients will be the facility’s residents, your customer profile needs to be the primary decision-maker. Naturally, that will be the adult children or spouse of the client.

Name

You can choose to name your ideal customer anything you want, which will help them feel more like real people to you. Of course, it helps to know the genders before you choose names.

Gender

For example, if 2/3 of respondents were women. You might create one male profile and two female profiles. So, let’s call our profiles David, Andrea, and Jessica. You can give them last names, too, but it’s not necessary.

Age

The respondents’ ages were between 28 and 79. Men tended to be older than women. So

•       David is 76. His wife has severe dementia. As a result, he is no longer able to care for her himself at home.
•       Andrea is 48. Her dad has developed dementia and lives alone in another state.
•       Jessica is 31. Her mom has early-onset dementia. Jessica’s dad cared for her until he contracted Covid 19 and unexpectedly died from its complications. Now Jessica is caring for her mother.

Job title and Income Level

Of the respondents, 1/3 were business owners or professionals in high-income fields. 1/3 were professionals making $60-75,000/year. And 1/3 were retired.

•       David has an annual income of $142,000 from his retirement accounts. He was a petroleum engineer.
•       Andrea makes $65,000 a year as a public relations specialist.
•       Jessica makes $20,000 a year providing part-time daycare services out of her home. She will have access to her mother’s social security and her father’s insurance funds to care for her mother.

Pain points

The obvious pain point for all of these people is the pain of losing their loved one, if not physically, emotionally, and mentally, as their memories fade. But there are other issues, too, including:

•       Safety
•       The ability to ensure access to medical care and medications on the proper schedule
•       Ensuring no one takes advantage of their loved one
•       The guilt associated with placing a loved one in long-term care

Think about what it is that your customers worry about most.

How will your product/service help solve your customers’ problems?

Your brand needs to speak to these pain points and reassure them that you can help them with these issues.

Ways customers connect with businesses like yours

Do they use social media, email, direct mail, or do they prefer to call? Do you need to plan in-person events that you should promote on your website?

Are there other service providers that you could connect with to market cooperatively? For example, as a long-term-care provider, would a local medical equipment supply store be willing to display your brochure in exchange for a link on your website. Think creatively!

Now, Use It!

Use the information you’ve gathered and compiled, or it will have been a waste of time and resources for you and your company. Once you have your ideal customer profiles created, you know who you are speaking to every time you write a piece of marketing copy, a web page, or anything else that you hope will reach them.

Do you need a website makeover?

Partner with the best! At Iceberg Web Design, we’re experts at helping businesses connect with their ideal customers. We have a website-based business solution for you! First, read Our 5 Star Reviews!  Then, Contact us today.

The post Creating Your Ideal Customer Profile appeared first on Iceberg Web Design.

When we consult with a new client, we talk about the content for their site. How will the content on your website be organized? We begin by planning out a site map that will help us plan the menu and be a roadmap for the developers as they assemble the various parts of the website. In WordPress, your content is either put on a page or a post.

What is a Page?

Pages are static, permanent parts of your website. They aren’t affected by the date, and while they can be edited, their overall structure doesn’t change. Pages are listed in your site’s menu and include your home page, about page, and contact page, among others.

What is a Post?

Posts are more like newspaper articles. You frequently update them with new content to keep your readers coming back. They can be displayed in chronological order or reverse chronological order. You can also customize the way they are displayed. For example, some people like to keep one post pinned to the front of their blogs. This is called a sticky post.

When people think of posts, they usually think of blog posts. But there are other kinds of posts. For example, many businesses share press releases on their website using a custom post type.

On e-commerce sites, products’ sales pages (which are actually a custom post type) are organized into categories, just like they would be in a brick-and-mortar store.

Organizing Your Posts

Recently we met with a client who is a prolific writer—and a good one! He has been adding content to his blog for years and now has hundreds of posts. In planning his new website, we discussed ways to make it easier for readers to access the specific content they search for on his site. We came up with several solutions that would create an appealing, well-organized website. But the first job was to put the content into categories.

Organize Your Website With Categories

If you put the posts from your website into a book, you would want to do it in a way that makes sense. You would organize it in whatever way works for your business, and the names of those categories would be the table of contents, showing readers the main topics you would be covering. If they prefer to get right to the matter, they are interested in, and they can bypass the chapters that don’t pertain to them and read the one that does. That’s what categories do.

Don’t Let Your Website Be “Uncategorized.”

All WordPress posts must be categorized. If you don’t organize your posts, WordPress will do it for you, placing them under the heading “uncategorized.” By the way, it is a good idea to change that to something else like “other.” “Uncategorized” looks like you didn’t finish the details of the post.

If you have a health and nutrition site, your categories might be:

•       News
•       Nutrition
•       Mindfulness

These are Pretty Broad Topics 

That’s why you can also use subcategories to organize your website posts.

 News

COVID-19

Nutrition

Vegan

Keto

Gluten-Free

 Diabetic

Weight Loss

Mindfulness

Mindfulness Apps

Mindfulness Techniques

Even the subcategories are broad, but at least they will get your readers pointed in the right direction (of course, you don’t have to use subcategories).

Limit Your Categories

Try to limit your posts to one category (occasionally two). At the same time, limit the overall number of categories to no more than ten. Keep the number of subcategories to a minimum, as well. This is better for SEO and the overall organization of your website.

There are, of course, exceptions. For example, large e-commerce sites often have many more categories.

Leave it to the Experts

At Iceberg Web Design, we create unique custom websites. We also offer hosting and maintenance packages that will give you security and peace of mind. Contact us today!

The post Use Categories to Organize Your Website appeared first on Iceberg Web Design.

The Benefits of a Multilingual Website

Your Content Will Reach a Wider Audience Worldwide

Worldwide, only 25.9% of internet users are native English speakers.[1] The next three are:

•         Chinese 19.4%
•         Spanish 7.9%
•         Arabic   5.2%

If you have a business that could benefit from a worldwide audience, you must serve a worldwide audience by adding another language to your website.

Your Content Will Reach a Wider Audience in the United States

Even though most people within the United States speak English, many don’t or prefer to use websites in their own language, especially when making purchasing decisions for products or services online. 

According to the American Community Survey in 2017, in the U.S., these are the ten most common languages spoken at home by people five years of age or older[2]:

•         English only – 239 million
•         Spanish – 41 million
•         Chinese (including Mandarin, Cantonese, and Hokkien) – 3.5 million
•         Tagalog (including Filipino) – 1.7 million
•         Vietnamese – 1.5 million
•         Arabic – 1.2 million
•         French – 1.2 million
•         Korean – 1.1 million
•         Russian – 0.94 million
•         German – 0.92 million

Do you live in a Multilingual Region?

If you have a product or a service that anyone can use and are only marketing to people in English, you could miss out on much potential business! This is especially the case in some regional regions where languages other than English are spoken in more significant numbers. For example, if you live in California or Texas, it would be worth considering adding Spanish to your site. If your business is in San Francisco, Chinese would be an excellent language to consider adding. You know your business and the area it serves. Do some research and decide for yourself.

A Multilingual Site Will Also Improve Communication with Customers

It is important to be able to serve your customers beyond the website, as well. You wouldn’t want to have your photography site translated into Russian and have no one at your business who can speak Russian when the customer comes in to get portraits taken. You would need to figure out how you will serve that customer.

One example is Bienvenidos Law. They are specialists in immigration law in Anoka, Minnesota. Clients can read their site in English or Spanish by choosing the language in the menu. When you go to their law office, the people who work their also speak Spanish, so it is a seamless system that serves both English and Spanish speakers well.

https://www.bienvenidoslaw.com/en/opening-doors-united-states/

This is also an obvious example of a business that should have a multilingual site since their client base is usually not native English speaking.

Businesses that Should Consider Adding Languages to their Site

Aside from businesses serving non-English speaking clients, other types of industries that should have a bilingual or multilingual site are:

•         International Ecommerce
•         Travel and Tourism Companies
•         Hotels and other accommodations
•         Sightseeing and cultural centers
•         Transportation
•         Event Organizers
•         Companies in countries with more than one language

Another business that has a multilingual site is La Perla Tortillas. Because they sell their products in restaurants and grocery stores, English and Spanish speakers alike will be purchasing their products. Customers can choose in which language they would like to read the website’s content. All they need to do is click on the flag of their choice on the upper right-hand side of the page. Go ahead. Open the site and try it for yourself!

Reaching Your Audience

If you need help reaching your audience, contact the experts at Iceberg Web Design. We look forward to talking to you. 

[1] Johnson, Joseph. “Internet: Most Common Languages Online 2020.” Statista, 27 Jan. 2021, www.statista.com/statistics/262946/share-of-the-most-common-languages-on-the-internet/.

[2]American FactFinder, Census Bureau, 2020

The post The Benefits of a Multilingual Website appeared first on Iceberg Web Design.

Good Content is Likable

It is even more than just likable. It stands out from the crowd as having what other content on the same topic is missing. It might be a unique perspective, an expert voice, a deeper dive, or a fresh way of explaining the topic. Whatever your content has, it makes it irresistibly readable, shareable, and something that people want.

Good Content is Linkable

Your content can be the most enticing information in the world, but if you can’t link to it, search engines won’t like it and won’t rank it. Examples of this kind of content include slide shows and content that you can only access after logging in (and even then, it can’t be shared).

Good Content is Optimized for the Right Keywords

When you are trying to decide what keywords to focus on in your content, do your research. You will want keywords that are a natural part of the content. Don’t over-use them. This is called keyword stuffing. Search engines don’t like it, and they will punish websites that employ such tactics. The keywords you choose should be in demand enough that people are looking for the topic, but not so in-demand that your content will never make it to the top of the pile. It often takes a little trial and error to find your sweet spot, but you will soon get the hang of keyword research.

Good Content gets Updated Regularly

Don’t allow your site to sit stagnant for too long. It sends the message to site users and Google that your content isn’t fresh or relevant anymore. Instead, update your content regularly by adding to your blog, updating an event calendar, refreshing a page’s content, etc. This will send the message that you are paying attention to your content, and that means it is more trustworthy than stale content that hasn’t been changed in two months.

Professionally Written Content Makes a Difference

Iceberg Web Design offers professional SEO content writing services for custom websites, subscription sites, and SEO services. If you would like to take your business to the next level, we have the solution for you. Contact us today!

The post On-Page SEO: Why Good Content is King appeared first on Iceberg Web Design.

Then the writer assigned to the project will do a deep dive, researching the industry and deciding how to portray the company best to put them on top.

Well Written Content 

Your content will profoundly affect a customer’s perception of your business. If your content is disorganized, visitors will assume that your business is, as well. That organization rests on the shoulders of your content.

It has never been more critical to make a good impression on your website. Because of COVID-19, many customers are vetting businesses by visiting their websites first. This can often save them time and potential health risks by ensuring a company can meet their needs before going into their brick-and-mortar business.

SEO Strategy

Your SEO strategy should include both on-page and off-page SEO. Your content writer needs to be adept at using these concepts. User experience is the number one thing that will affect your SEO. User experience is behind all of the rules that are part of Google’s algorithm. Having a content writer who knows how to maximize the user experience will not only make Google happy and boost your SEO. It will also make your site visitors. It may even improve the chances that they will want to do business with you.

Avoid the Fluff: Display Your Expertise

Offering Free Knowledge is a great way to show your customers that you are an expert in your field. Many people want to understand the problem they are hiring someone to fix. Then, they feel secure in the knowledge that they are getting the right service for their needs.

Your website is the first impression many people will have of your business. Customers can find fluff anywhere. By sharing something of value, you are helping them feel comfortable with your level of expertise. If you can’t articulate your business, customers aren’t going to feel secure working with you.

Yet, some companies are fearful of giving away free knowledge. They hold onto it like it’s Grandma’s secret recipe. But sharing knowledge with your site’s visitors will help to create a bond between them and your business over time. They will see your generosity and good-will.

Iceberg Web Design Can Help

We have SEO Content Writers who care about helping your company make a good first impression. We’ve worked with hundreds of businesses over the years, and we would love to work with you. Contact us today to learn how to make that happen. Read our Reviews if you don’t believe us! 

The post Why Content is the Foundation To A Website that Converts appeared first on Iceberg Web Design.

Keep it Simple

The most important job your contact page has is to put your readers in touch with you. That’s the whole point of your website, so in a way, the contact page is the king of pages (Okay, we know that it isn’t, but it’s still essential). By keeping your contact page simple, you will let your audience quickly and easily contact you in a way they feel most comfortable.

Options, Options, Options

There are plenty of options you can offer to website users for reaching you. People often have strong feelings about these options. One person may hate forms while another loves them. Text is becoming a more popular contact method than ever, and it can be set up with an autoresponder outside of business hours. Some business owners are concerned with having an email on their website, thinking they may get a lot of spam. Thankfully, there are ways to ensuring you are being emailed by a person and not a robot.

Special Considerations to Keep in Mind

While offering options to suit most web users is ideal, you also want to consider what fits your business model and lifestyle. If you are a contractor who never checks your email more than once a day, you may want everything to go to your phone number.

Some industries are subject to specific regulations such as HIPPA laws, which affect how and when you can contact someone. Unless you are using a particular server that is secured consistent with HIPPA, providers cannot send outgoing emails. In those cases, collecting a name and phone number via a form may be the best solution, and having your phone number available for people to call your business.

Have Your Contact Information Available

You should include the addresses, phone numbers, and contact emails of your primary location and each satellite location, franchise, or alternative office. Please discuss with your web development company whether each of these locations merits its own page or not.  

Having a location map is also a good idea. If there are multiple locations, you may want to add a locator feature that allows visitors to find the location nearest to them.  

This contact page from Select Eyecare is a good example that includes multiple locations.

Keep it Consistent with the Rest of Your Site

The thoughtfulness you put into your content and design shouldn’t come to a stop when you hit the contact page. The contact page should be a natural extension of your site, naturally flowing from it, giving your readers confidence to reach out to you. It should reflect the personality and beauty they have seen up to that point. This contact page from the Animal Behavioral Clinic of New Jersey is an excellent example of that.

The Best Contact You Can Make

The best contact you can make is with Iceberg Web Design. We’re experts at helping businesses connect with customers. We have a website-based business solution for you! Contact us today. Read Our 5 Star Reviews! 

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