A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things to improve.

How Effective is Your Website?

You can find out with a website audit. A website audit can determine whether your site is optimized and achieving your goals. If it isn’t, the audit can point out things that to work on to improve your site’s

• Performance
• Ranking on Google’s Search Engine Results Pages
• Bounce Rate
• Conversion Rate

The Emphasis of Your Website Audit is the User Experience

Slow load times frustrate the user.

The wrong keywords mean the user will have a tough time finding your site in the first place.

Too many keywords? That’s super irritating for readers, and it will kill your SEO.

So, we will go through your site and find all the issues that detract from the incredible user experience you are trying to offer visitors to your site. Some of these are issues that are behind the scenes in the coding. Others are technical errors that harm your site’s performance, security, SEO, and mobile responsiveness.

We will look at on-page SEO, such as the way your page is laid out and content and how it is used in places like headings and keywords. We’ll also assess your off-page SEO for ways we can improve your meta descriptions, title tags, and image alt text. These changes can raise your search engine ranking.

A Self Mini-Audit

• There are a few things you can do to get an idea of where your website is at now.
• Can new visitors navigate your site, and the conversion paths within it, intuitively?
• Is your site’s purpose clear?
• Do you have internal links on your site that move visitors from one page to another in a way that makes sense as a user?
• Is there a clear, compelling call-to-action on each page?
• Due to large photos, files, and pages, are your load times too long?
• Is your content high quality? You need to give your visitors what they came for, or they will bounce away, looking for it elsewhere. Your blogs and the content on your pages should have meaningful, well-organized information
• How does the overall design of your site impact the experience of your visitors? Implementing heatmap software can help you see if there are parts of your website that people are missing because the design needs improvement.
• Is your site mobile-friendly? More than half of all web page views happen on a mobile device. So make those experiences are just as positive as they would be on a desktop.
• Check for any errors on your site and eliminate broken links.
• Is your site indexed, making it easier for robots to crawl?

Does this all seem like a lot of work?

It is! At Iceberg, we are offering a free website audit that is even more in-depth. And if you find you aren’t happy with how your site is measuring up, we can make improvements to increase traffic and conversions for your business.

Contact Iceberg Web Design to get your free website audit today, or fill out the form below to get started.

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Many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. Fortunately, there is a better way.

We all know that it’s a good idea to be active on social media as part of our marketing efforts. But too often, the way we do that is like throwing spaghetti at a wall, hoping some of it will stick. Instead, more effective use of your marketing time and money is spent on the right platform. But how do you choose the right social media platform for your business?

Why Do You Have to Choose?

It might seem like more platforms are better for your marketing, but as in most business efforts, the Pareto Principle explains why you should choose 2-3 social media platforms rather than try to use them all. You are probably familiar with the Pareto Principle, commonly referred to as the 80-20 precept. It states that 80% of your outcomes result from 20% of your efforts.

The important takeaway for this is that you become far more efficient (thus profitable) if your figure out which efforts give you the most benefit. So focus your energy on those things.

Not All Social Media Platforms are Created Equal

For example, retirees, stay-at-home parents, and 15-year-olds aren’t likely to be on LinkedIn. Likewise, Tik-Tok isn’t the ideal place to look for employees. And Pinterest is a far better place to find craft ideas than Facebook.

As a social media consumer, you likely know which platforms you enjoy and for what qualities. Yet, many marketing departments have a cookie-cutter process for sharing content on as many platforms as possible. There is a better way.

What Audience Do You Want to Reach?

It’s essential to be very clear on who you are trying to reach. So, for example, if you are a fitness company for women over 50, and your goal is to find clients who want to take classes, you wouldn’t target men in their early twenties.  And who you are targeting matters because you can then use the social media platforms where they are most active. So here are some broad statistics on this demographic:

By Gender—Women

75% use Facebook

63% use YouTube

By Age—Adults 50-64

70% use YouTube

68% use Facebook

It’s important to use platforms on which your audience will practically stumble over you each day. For example, looking at gender and age alone would indicate that Facebook and YouTube are where a fitness company for women over 50 should be spending their social media efforts. But it is more complicated than that.

What is the Tone and Personality of the Platform?

Does it match the tone and personality of your company? And what are some of your company’s broader goals? For example, if you want to find clients who want to take classes, you can go the Facebook route, maybe posting an encouraging post or a mini-lesson each day to give potential clients a taste of who you are. But what if you want to build a community? You can start a Facebook group for that community. Or you could venture into the realm of Tik-Tok, which is known for its strong communities.

Do You Have the Skills to Match the Needs of the Platform?

Depending on which platform you use, you will need to have specific technical abilities to take advantage of its benefits. For example, to have a successful account on video platforms like YouTube and Tik-Tok, you need to have a charismatic personality that comes across well on camera, decent video taking abilities and equipment (newer smart phone’s work for Tik-Tok), and the ability to edit video well. In addition, LinkedIn requires the proper use of keywords. And for any social media platform, you should understand the unique algorithm that favors one type of content over others.

Need Help with Your Marketing?

Our Digital Marketing team has you covered. Find out how we can help your audience see more of you!

Contact us today!

The post Choosing a Social Media Platform for Your Business appeared first on Iceberg Web Design.

At the kickoff meeting for every website development project, we ask the business owner where their domain is registered, and their DNS lives. I usually get a lot of blank looks, but we need that information to bring their website live. So in this article, I will share what every business owner should know about their domain and DNS settings, along with a drawing to make it all easier to understand.  

Your domain is not the same thing as your website.

Your domain, also known as your website address or URL, is how people find your website (www.myawesomecompany.com), but it is not the same thing as your actual website. Your actual website is made up of many different files that live on a website server, and that website server could be anywhere.

Your DNS is not the same thing as your domain.

DNS stands for Domain Name Servers, often referred to as just Name Servers for short. Name Servers are basically giant digital directories that tell the internet where to find stuff. For every domain, there must be entries on a Name Server somewhere that says, “Hey world! The website files for myawesomecompany.com can be found on this server over here!”

Name servers have names like ns1.awesomeserver.com and ns2.awesomeserver.com. The individual entries are called DNS records, and you may have other records telling the world where other things associated with your domain live, such as your email. For example, website servers use A records, and email servers use MX records.

DNS records are often located at the same place where the domain is registered. This is why many people think of them as the same thing. But they don’t have to be at the same place, and in some cases, you won’t want them to be at the same place. In other cases, you will need to move some of these pieces to support your growing business needs.

Why should I care?

As a business owner, you can and should hire people to do things you don’t want to do or don’t have time to do. However, your domain and DNS are essential digital assets, and knowing where they live and how to access them is very important to protect the longevity of your digital footprint.

Often, business owners have tech-savvy employees or outside agencies register domains for them. Unfortunately, when you do this, you risk losing access to your domain if your relationship with them sours. 

Additionally, many DIY website platforms offer domain registration services. It’s easy to say, “Cool! I can just get my awesome domain here!” You don’t even have to hear the word DNS because when you register your domain through these platforms, they will automatically create the DNS entries that point your domain to your website files. 

That works fine until you graduate from a DIY website and want to build a new website that lives somewhere else. You must then go through the process of moving your domain and your DNS records.

So what is the best way to set all this up?

Ideally, you should register your domain under your own business name and address. However, you will want to use a separate email address that you will always have access to, regardless of what happens to your business and employment. Keep a detailed record of where this domain is registered and file it with other essential business documents. 

Suppose your domain is currently registered by someone else, such as a website platform like WIX or Squarespace, or is controlled by a website development company, freelance website designer, or ex-employee. In that case, you’ll want to transfer the domain to your own domain registrar account. 

There are many pros and cons of various domain registrars. You can certainly ask a professional in the industry for recommendations on where to register your domain or for help setting it up. Just make sure to keep a record of where the domain is registered and how to access it.

What is the domain transfer process like?

Transferring a domain is a multi-step process. 

1. First, the domain must be unlocked at the current registrar, and then an EPP transfer key is requested and sent to the email address associated with the domain owner. This is why you want to use a separate email address; if you lose access to your domain’s email address, it is difficult to get the transfer key. 
2. The new account receiving the domain enters the transfer key on their side. 
3. Then, an email is sent to both parties to approve the transfer. 
4. Once the transfer is approved, the domain is in the new account, and you can then set Name Servers or enter DNS Records. 
5. When transferring a domain, it is best to change only one variable at a time. So when the domain is transferred, you should utilize the previous Name Servers and keep all the existing DNS records in place for at least a week. 
6. After everything is humming along nicely, you can change the Name Servers.  

I know where my domain is, but not my DNS.

Often we meet with a business owner who knows where their domain is registered but doesn’t know anything about their DNS. Since all your DNS records are public (remember, they are the directory telling the internet where to find things), you can use directory tools to look up the Name Servers for a domain. 

If your domain uses the default Name Servers, moving from one website to another or one email solution to another is a relatively straightforward process. The proper DNS records just need to be updated. 

Changing Name Servers

If your domain uses Name Servers of another service that you no longer wish to keep, you will need to change Name Servers. This process is more straightforward than transferring a domain since both parties do not need to approve the transfer. The trick here, though, is to make sure that you move over all the records associated with your domain. For example, if you have MX records for your email, you’ll want to be sure to transfer those records. Some domain registrars allow you to preconfigure all the DNS records ahead of time so that all the records are already in place when you switch Name Servers. 

Is this article over yet?

If this all sounds complex and overwhelming, that’s okay. It takes years and years to fully understand DNS. You should certainly enlist a professional to make domain transfers or DNS updates on your behalf. Just make sure that they keep in mind what’s best for the longevity of your business and not what is quickest and easiest at the moment. Did I mention you should also be sure to keep accurate records of domain registration details?

Reach out to the team at Iceberg if you have any questions about the next steps for your domain or DNS during your new website development project.

The post What Business Owners Need to Know About Domains & DNS appeared first on Iceberg Web Design.

Is my Website Impacted By The log4j Vulnerability?

You may have seen news about the recent log4j vulnerability issue that is currently circulating. We’re hoping to provide some short insight, and help you ensure that your website is safe and secure.

log4j is a component for Java servlets. If your website is using WordPress, it is using PHP as its server side language (not Java). Most smaller WordPress websites themselves will not be affected by this vulnerability, however websites with third party integrations and plugins may be using software that relies on Java programming.

The best way to protect your website from any vulnerabilities is to ensure that your website software and all plugins are up-to-date. If you are concerned about this vulnerability, or future potential ones, our recommendation is to update your website software to the most recent, stable versions.

At Iceberg, we take security vulnerabilities very seriously, and have maintenance plans in place to ensure our customers websites remain secure.

If you need website help, or have questions about your website’s security, you can always contact our team online or give us a call at 763-350-8762.

The post Answering log4j Vulnerability Questions appeared first on Iceberg Web Design.

New e-commerce sites are launching every day. Shopify and WooCommerce are two of the biggest e-commerce platforms powering millions of websites around the world. If you are considering starting a new site yourself or are making changes to your current site, you might be wondering what the difference is between Shopify and WooCommerce. Since each platform has its strengths and weaknesses, we will break down some of the key differences between them and help you decide which platform is best for your business.

Hosting

The biggest difference between Shopify and WooCommerce is that Shopify is a hosted e-commerce solution while WooCommerce is a self-hosted solution that requires a separate hosting account. 

Maintenance

Shopify manages all the core updates and security of e-commerce sites on their platform. WooCommerce on the other hand requires a much more hands-on approach to maintenance, updates and security monitoring. 

Cost

The cost of a Shopify site typically runs between $30-300 per month depending on plan. Custom themes and apps are additional one-time or subscription-based fees in addition to the monthly Shopify fees. WooCommerce is built on WordPress and is free to install but you will need to pay for hosting which typically runs between $150-500 a month depending on your resources and maintenance requirements. 

Payment Processing

Both platforms also require some form of payment processing. Shopify has its own payment processing plan but also supports other major payment processors such as PayPal and Authorize.net. WooCommerce also supports many of the major payment processors. Payment processing for both platforms typically costs between 2-3% per sale.

Features & Apps

You can add features to your site via apps in Shopify and plugins in WooCommerce. Each platform has its own repository of apps/plugins and you can also find free and paid apps/plugins on third-party party websites. 

Most of Shopify’s apps are provided by third-party app developers and are hosted on the developer’s servers. Shopify app developers are responsible for maintenance and updates of the app and have different levels of access to your store’s data. 

WooCommerce plugins are also primarily offered by third-party developers but the plugins are installed directly on the server or hosting platform running WordPress. WooCommerce plugins options include free, one-time fee or subscription based. 

You have a lot more flexibility with how your store is set up and it’s easier to add custom features to WooCommerce.

So, which platform should you use for your e-commerce website? 

The platform you choose depends on 

• What type of site you are building
• How many custom features you will be adding to the site 
• How you plan to support the site

Shopify is a great choice for standard e-commerce sites with high volume and not a lot of static pages. 

We recommend WooCommerce for sites with a lot of custom features, when clients are already familiar with WordPress or plan to have a lot of non-product pages and/or a blog alongside their e-commerce site. 

Iceberg Can Help

The e-commerce experts at Iceberg Web Design can look at how you plan to use your e-commerce site, which products you want to sell, and any requirements for custom features or 3rd party integrations. Based on this information, we can help you to decide which platform will work best for your e-commerce website. 

And when you are ready to build your e-commerce site, our specialists can work with you through every step of the process to ensure your site is exactly what your business needs.

Contact us today!

The post Shopify Vs. WooCommerce – Which Platform is Right for You? appeared first on Iceberg Web Design.

Having an extensive website wish list isn’t a problem if your budget is limitless. But for most businesses, it’s important to keep the reins pulled in.

When business owners ask us to build a new website, they usually come with a wish list. Of course, they will want the usual pages and often features like a blog, search capabilities (sometimes sortable), galleries, integrations, e-commerce features, etc. The list can get long if you let it.

Consider Features that Make Doing Business Easier

Often people only think of websites as benefiting their marketing efforts. And they do increase your marketing prowess. But there are many other ways to use your website.

You can improve customer satisfaction through better communication and employee satisfaction by enhancing internal efficiencies with features like:

•         Optimized Sales Funnels for better leads
•         Careers Pages with applications for hiring
•         Member or Employee Portals
•         Scheduling Integrations
•         Fillable Online Forms
•         Document Library
•         Education information accessed by users via a password
•         Location Maps for your projects or business locations 
•         And more!

When You Want Too Much of a Good Thing

Having an extensive wish list isn’t a problem if your budget is limitless, but for most businesses, it’s important to keep the reigns pulled in.

Another reason we recommend breaking up extensive website wish lists into smaller ones is none of these features will help your business until your website is live. To give you everything on the list would take a lot longer than you want to wait to have the initial site built. So instead, we create the site with the most important features first, and then we immediately begin working on the remaining features. This allows you to use the site as soon as possible.

So, it is often a good idea to build a website that meets your needs and then add on the other features you want later. We often call this planning out your website into phases.

We may also recommend building a website in phases if your business is in a period of growth. You might anticipate the need for a particular feature during that time, but you aren’t quite sure how it will fit into your business plan yet.

How to Choose from Your Website Wish List

The first step is to meet with our salesperson, Shane Bader. Shane will talk about your business goals and what you want to get out of your website and digital marketing. He can help you sort through what features are essential now and which ones can wait until you are ready to add them later. Our goal at Iceberg Web Design is to serve your business in the way that will best help you grow now and in the future.

Contact us today to see how we can help fulfill your website Wish List!

The post What’s on Your Website Wish List? appeared first on Iceberg Web Design.

Iceberg Web Design can help with all your digital marketing needs. So don’t let your marketing budget go unused.

With the hits many businesses have taken throughout the COVID-19 pandemic, many companies have cut their marketing budgets to curb spending. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 reveals that the proportion of revenue allocated to marketing was cut almost in half, from an average of 11% in 2020 to just 6% in 2021—the lowest proportion allocated to marketing in the history of the survey. 

The Problem with Reducing your Marketing Budget

• You risk losing market share
• It will be harder to attract new leads
• Even if you hold onto your current business, you will find it next to impossible to grow
• Out of sight, out of mind

Marketing is Essential, and it Can Be affordable

You can make the most of your marketing dollars by choosing wisely where those dollars should be allocated. Of course, the best place to start is with your website. That’s because your website is a continuing source of marketing.

It is versatile and evergreen. It is essential as a calling card, but it is also more than just a calling card. You can add features that not only help in your marketing efforts but can also streamline your business.

A Good Website, and All Good Marketing Starts with Great Content

It is essential to have clear messaging, the right tone, and precision branding to reach your target audience. This will make the most of your marketing budget by allowing your advertising arrows to hit their bullseyes.

Good content extends to your social media marketing, blogs, vlogs, podcasts, Tik-Toks, and special campaigns. Everything must have brand consistency and a clear plan.

What You Can Cut

It’s essential to evaluate what you do well in the marketing sphere and your target audience. For example, it is far better to focus on two social media channels and use them well than to use all the channels only halfway and often the wrong way.

Use It or Lose It

Use your Marketing Budget by the end of the year, or they may be cut from your budget next year.

• SEO Audit- Work with an SEO Expert to evaluate your keywords and your overall SEO. This can help you formulate a plan for the upcoming year.
• Blog Posts- Now, use those keywords to up your website’s SEO. Hire an SEO professional content writer to ensure your post hits all the marks.
• Social Media Campaign- Retarget your social media and use it combined with powerful content and stunning imagery to gain leads and customers
• Update Your Website- Start the year with a new website that expresses your company’s message and mission.

We Can Help

Iceberg Web Design has SEO Content Writers, Digital Marketing Specialists, and incredible Designers and Developers. We can help with all your digital marketing needs. So don’t let your marketing budget go unused. Contact us today!

The post Using Your Marketing Budget appeared first on Iceberg Web Design.

If you can’t get prospects to convert, you have a brand-pitch issue, not a sales pitch issue. Your core messaging is either unclear or off-brand. The way to solve this problem is to quickly get to the bottom line by encapsulating your brand, what it is, and what it isn’t. Upgrade your elevator pitch to provoke and engage your audience by telling them three things:

•       This is what I do
•       This is how I solve your problem
•       This is how I’m different from the rest of the pack

Rather than shouting at your audience or telling them things without allowing them to respond, provoke a conversation. Your tagline should cause your audience to ask (either verbally or mentally), “Tell me more,” or “What’s in it for me?”

Your Tagline

•       Answers the question, “What do you do?”
•       Short, provocative.
•       Hopefully, this will cause your audience to say, “Interesting. Tell me more.”

Your Value Proposition Statement

•       Articulates how you will solve someone’s problem.
•       Phrase your VPS as “You do [this], so you get [that].”
•       A you-focused call-to-action statement—should start with “You,” not “We.”
•       The human brain will naturally want to make a comparison to make sense of what you have just told your audience. That’s good! It sets you up for the 3rd step.

Your Differentiator Statements

•       Outlines what you are and what you aren’t in a set of 4-5 sentences.
•       What makes you different from your competition
•       Provokes your audience to want to know more about you

Example of an Upgraded Elevator Pitch

Tagline

Instead of saying, “I’m an accountant,” your provocative tagline could say, “I am a tax liability reduction specialist.”

Value Proposition Statement

“Bring me your taxes, and I guarantee your tax liability will be less than if you were to bring them anywhere else for preparation.”

Differentiator Statements

•       I can find itemized deductions other tax preparers will miss.
•       I’m an expert at shifting income to the most beneficial accounts-legally.
•       I know how to utilize tax exemptions that are often overlooked.
•       I will document everything clearly and defend my accounting work in the case of an audit for free.

Now They’re Ready to Hear About Your Products or Services

The point at which conversion happens is when they ask the how/what question: “How does that work?” “What do you do?” Speak to their pain points.

When they click on the button, you have them!

Your Brand, Clarified

Once you have clarified your brand, you can implement it across your:

•       Website
•       Social Media Platforms
•       Pitch Decks
•       Proposals
•       Printed Materials (One-Pagers)
•       Digital Marketing
•       Advertising
•       “Elevator Pitch”
•       Bios

Do You Have a Family of Companies?

When you have a parent brand and supporting brands, it’s essential to review the parent company’s mission statement, vision, and values. Are they on point? Fine-tune—or rewrite them if necessary.

Next, write the mission statement, vision, and values for the company offshoot. Ensure these are in line with those of the parent company.

You can now work on the tagline, value proposition statement, and differentiator statements for the sister or child company. Their tagline may be the same, but their value proposition statement and differentiator statements should be unique while still harmonizing with the parent company’s branding.

70/30

Your brand can’t serve everyone. Your brand needs to serve the customers who supply 70% of your revenue. Get good at it! Those customers are your base and should be your marketing audience. The other 30% will come to you in their own way. At that time, you can serve them, too.

At Iceberg Web Design, we are branding experts. Call 763-350-8762 or contact us today to meet with a marketing specialist who can help you define and refine your brand by creating a Brand Book for you.

The post Upgrade Your Elevator Pitch appeared first on Iceberg Web Design.

Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one.

Are you branding your company for the first time, rebranding, or just defining a brand that has never been clearly communicated before? One of the first things you need to do is to find your brand voice.

What is a Brand Voice?

If you want a literal example, there is none better than Ving Rhames. He has had an impressive career as both an actor and a voice actor. Since 2014, Ving has been the voice of the Arby’s commercials which tout “We have the meats!” Enjoy this “Try Not to Laugh” compilation of his ads.

Most brands don’t have a famous narrator to keep audiences waiting in anticipation for their next ad campaign. But they should all have a voice—even if it is an imagined one.

How Do You Find a Silent Voice?

A lot of imagination is a great place to start. But first, you have to know your audience. Who is your ideal customer? How do you speak to them in a way that is relatable and genuine? What kinds of language would you use or avoid using?

If Your Brand was a Person

What would your brand say? How would your brand move, dress, act? This is where imagination comes in. It can also be helpful to see how others within your company see your brand.

We recently did a simple exercise where everyone was asked to privately message me five words they would use to describe Iceberg Web Design and our services. It was interesting to see how many people had in common. And nearly everyone included the word “Responsive” as one of their answers. Other common themes were: reliable, friendly, and authoritative.

What are Your Brand Differentiators?

You don’t want to be just like all the other guys in your industry. But you also don’t want to be different just to say you are. So, what makes you different, and why does it matter? What are the things that you are—and are NOT?

Have One Person Write

As you are defining your brand voice, have one person do the writing until it becomes solidified. After that, anyone marketing or joining the writing team should get very familiar with that voice. Otherwise, you will be putting out marketing material and blog posts that don’t sound “on-brand.” Don’t worry. It won’t take long for the entire team to be able to emulate your brand voice.

Do You Need Help Finding Your Brand Voice?

From websites to branding, Iceberg Web Design knows how to market your business online. We have solutions to your business problems and can help you grow! We are just a phone call away, 763-350-8762.

The post Finding Your Brand Voice appeared first on Iceberg Web Design.

At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business.

We recently looked at how to have a website built on a budget. But there are even more ways to save money while still getting a professional website.

What do you need on your website?

When building a website, it pays to sit down with a website consultant and decide what you need on the website versus what you would like to have. Get the bare bones down and the features that will benefit your business most now.

Scale Up with WordPress

One of the great things about a WordPress website is that it is so scalable. You can start with your immediate needs and then add features on later as you can afford them or need them more. You might add:

•       Newsletter Integration
•       Scheduling Integration
•       Custom Forms
•       Special Calculator
•       Online Payment Feature
•       Any other feature that would make your site more effective!

At Iceberg, we can often find affordable website-based solutions to your business problems. It can help to have a conversation with our team every couple of years so that your website can grow along with your business.

Be Responsive

The easier the developer can reach you, the faster the process will go. Good communication with your developer will aid in the project’s smooth progress, which can help you avoid hourly additions and late fees.

Plus, when you communicate well with the team working on your site, you develop a relationship with them. Often, people will go out of their way to help those they genuinely like to work with.

Invest in a Maintenance Package to Save Money

It can often be challenging to understand the benefits of a maintenance package and why they cost as much as they do. That’s because a maintenance package is a little bit like an insurance policy with added benefits. With an insurance policy, you might wonder why you are paying for it each month, but you are thankful to have it when an issue arises.

Monitoring for Downtime

There is a lot more to a maintenance package than just taking care of a downed website. However, this is an aspect of maintenance that shouldn’t be taken for granted. Several things can result in downtime for your site:

•       Problems with the Server
•       DNS Issues
•       CMS Failure
•       Cyber Attacks
•       A Lapse in Maintenance

When you have a maintenance package in place, your site will be continually monitored for downtime so that if it happens, we can get your site back up and running as quickly as possible.

Content Updates

One of the most important things you get with your maintenance plan is regular updates to your site’s content by a professional developer. These updates will help you avoid broken links, outdated information, and dead pages. The developer can also make SEO recommendations and marketing.

Updates to CMS, Theme, and Plugins

These might be monthly or quarterly updates, depending on the maintenance plan you choose. Updates to your site’s CMS, theme, and plugins will prevent many issues since outdated themes and plugins increase your site’s vulnerability to attacks. In 2019, over 56% of all CMS applications were out of date when hacks happened. (Source: Sucuri)

Do You Have a Budget and Need a Website?

Iceberg Web Design has options that can make a professional site affordable.

Contact Us

The post More Ways to Save Money on Your Website appeared first on Iceberg Web Design.