Understanding Creative Agency Job Titles & Roles

Creative agencies such as those in advertising or website design and development have many different departments to fulfill customer needs. And in each of these departments are individuals with specific roles and responsibilities that help move projects forward.

Management

The role of management is in the name: to manage. Those in management roles oversee teams of individuals or types of activities within an agency. For example, a project manager will oversee and help manage past, present and future projects. Account executives are typically in charge of managing clients and their satisfaction.

Management roles within a creative agency may include:Management roles within a creative agency may include:

• Account Executive
• Project Manager
• Creative Director
• Marketing Manager
• Sales Manager

Creatives

Those on the creative team spend their day creating materials for the agency, developing materials for clients and so much more. For example, web designers use their skill to create seamless user experiences by carefully designing websites for clients. Other roles include writing for marketing campaigns, designing artwork for company logos and more.

• Designer
• Developer
• Copywriter
• Graphic Designer
• Illustrator
• Producer
• Editor

Marketing

Those on the marketing team might have two different main responsibilities: create marketing collateral for clients or marketing for the agency. From writing advertisements to creating website content for clients, the marketing team is involved in helping businesses promote their products or services.

• Digital Marketer
• Brand Manager
• Client Strategist
• Marketing Coordinator
• Advertising Specialist
• Content Marketing Specialist

Sales & Customer Service

Both customer service and the sales team are responsible for linking clients to the business. But, customer service roles focus on customer experience while the sales team focuses on ensuring a customer chooses the right product or service for their needs.

• Customer Service Specialist
• Account Coordinator
• Sales Agent
• Public Relations Specialist
• Account Associate
• Advertising Sales Representative

Not Sure Who to Speak to First?

When you reach out to an agency, it’s often difficult to understand who you should speak to first. You don’t have to decide on your own. Reach out to us today to learn more about our team by sending us a message.

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Here’s the deal: you don’t want just anyone. You want experience, design expertise and someone willing to turn your project around as quickly as possible. You can find both with certain web design agencies and freelancers. So who do you choose? Often, it comes down to weighing the following pros and cons.

Hiring a Freelancer

A freelancer isn’t committed to a certain company or agency. Instead, they’re self-employed and take on several projects for different entities at a time. Often, freelancers work from home, juggling all aspects of their business on their own.

Pros

• Lower costs: A freelancer doesn’t have many overhead costs to consider when setting their prices. This means they can charge less for their services, putting them at a competitive advantage from a cost standpoint.
• Direct access: When you hire a freelance website designer, you communicate with them directly. This gives you direct access to the person working on your site, which you don’t always get when working with an agency.

Cons

• No set work hours: Freelancers often have flexible schedules that vary day by day. This means that communication with them may lag, and response times and turnaround times may vary widely.
• Your project could be “on the side”: Sometimes, freelancers end up “moonlighting” after they leave their 9-5. This means that your website development project could be worked on at night after the freelancer has already put in a full day’s work.
• You’ll need to find more freelancers: A web design freelancer is one person who is good at one thing—web design. But if you need more detailed development work or copywriting services or SEO services, you’ll need to find additional freelancers to make up a full team for your project. This will also require more hands-on involvement from you to ensure everyone’s on track and delivering work to you.

Choosing to Work With an Agency

A website development agency is a team of individuals working towards a common goal: your website development project. Often, an agency includes graphic designers, web developers, copywriters and more to fulfill all aspects of your website.

Pros

• Actual working hours: An agency has actual working hours for communication purposes. This means that from the hours of 9 to 4 or whatever your agency’s hours are, you can get ahold of your website development team.
• Dedication to your project: Within an agency, you have individuals dedicated to your project from start to finish, ensuring each step in the process is completed successfully.
• Higher level development solutions: The agency offers highly customized and enhanced development solutions including security and ongoing updates that a freelancer just cannot manage for you.
• Less time involvement from you: An agency brings with it project management expertise—someone on the team will keep track of all moving parts and keep you informed of progress. This frees you up to focus on what you’re good at—your own business.

Cons

• Higher costs: When you give your website development project to an agency, there will be a cost difference between a freelancer and a team. However, you receive experience, high levels of communication and greater development possibilities in return.

If you’re looking for a professional website, the ability to communicate about your project frequently and a greater amount of resources at your disposal, hiring an agency is the best option for you. The cost is offset by the experience, the ongoing support and the higher level solutions you’ll receive.

Ready to Get Started? Call Us Today!

Ready to hire a team that actually answers the phone? We’re ready to get started on your website project today. Give our team a call at 763-350-8762 or send us a message online!

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