3 Steps to Take to Prepare for Website Content Success

More than half of all projects fail due to a breakdown in communication. As your new website copy is being developed or existing copy refreshed, all parties involved should be on the same page. How can you make this happen? By following three simple steps before you even get started.

1. Seek Out Your Internal Team

It’s important to assemble the internal team responsible for your project. This team will include key decisionmakers as well as those who will be responsible for content management in the future. You’ll need input about your unique voice, the tone you’ll want to use and more, so assemble a team you can trust.

Often, teams consist of business owners, stakeholders, marketers, project managers, etc. Assembling a team will ensure communication is consistent and the opinions that matter are showcased at all times.

It’s also important, however, that you identify one key player on your team who will manage communication with your copywriter and website developer. This will streamline communication and also help in ensuring nothing falls through the cracks.

2. Schedule a Planning Session

Next, schedule a planning session for your new internal team. During this planning session, you’ll create a strategy that will help you communicate your needs to the content team. Used as a time for discovery, discuss your goals for your new website and the main messages you want to communicate.

If you have a current website, also take time to discuss where you might be falling short. Do you have copy that falls flat? Does it sound like someone else’s voice rather than yours? Focus your attention on these areas first.

3. Gather Important Business and Brand Assets

You’ll want to gather all of your business and brand assets to help with your content. This may include a wide range of assets such as your brand guide, mission and vision statements, product listings, target customer avatar, etc.

You can never have too much information when it comes to your website project. If you believe it might be helpful, put it in your file for safekeeping and reference. This information will help your copywriter create accurate copy that rings true to your business, while emphasizing your unique voice.

Are You in the Website Content Prep Stage?

It can be overwhelming to prepare for new website copy without understanding the bigger picture of your project. But you can’t skip the prep work and also reach website success. To learn more about how to prep for content success, send us a message.

The post How to Best Prepare for Website Content Success appeared first on Iceberg Web Design.

The Importance of a Good Headline

Your very first headline—your blog title or H1—grabs your reader’s attention when seen in search engine results. It must stand out from the rest to get that all-important click through to your website or blog.

Also, did you know that 55% of visitors read your blog articles for 15 seconds or less? And your website content is read for less time than that. Good headlines strewn throughout your content helps readers who skim find what they’re looking for easily and quickly.

5 Catchy Headline Writing Tips and Tricks

Writing catchy headlines for your content doesn’t have to be hard. All it takes is a little bit of strategy and a lot of creativity.

1. Accuracy Is Key

A flowery headline that works as “clickbait” for your audience won’t do any good for conversion. Although you want to grab your reader’s attention, it’s important to stay accurate. Use your headline to quickly state what the content to follow is about. Whether it’s a blog post or a section of website content on your Home page, make sure your reader knows exactly what they’re getting ready to read.

2. Now, Make it Pop

Accuracy doesn’t have to mean “blah”. Once you state what your content is about, now it’s time to make it pop. You have the freedom to be creative, using tactics such as:

• Strong words: Use strong words such as “fascinating” to add flair to your headline. Remember to use these words in moderation.
• Use visual tools: According to HubSpot, headlines that feature the word “photo” performed 37% better than headlines without the word. If you use photos within an article or blog, make it known in your headline.
• Keep it short: Long headlines are tedious to read and understand. Remember that long titles will be cut short in search engine results. So, keep your headline short and simple, focusing on delivering the topic quickly with personality.

3. Consider Your Audience

If one thing is true, it’s this: your audience should be the reason behind most of your content decisions. When it comes to your headlines, make sure you consider what your audience will be looking for. Headline preferences will differ between different demographics such as age.

4. Optimize

For search engine optimization purposes, your content should have a focus keyword that helps explain the topic. That focus keyword should be placed in your heading in a natural way. For example, the focus keyword for this blog post is website content. That keyword is in the title and necessary for you to understand what this blog is about.

5. Get Inspired

What headlines catch your eye? As you’re scrolling through Google, take note of the headlines you often gravitate to and save them. Whatever you do, don’t copy! Instead, use those headlines as inspiration for your own.

Still Need Some Help? Call Us!

Are you struggling to write headlines that make sense and catch your audience’s eye? Want to take your website to the next level? We can help! Reach out to our team at Iceberg Web Design by calling 763-350-8762 or send us a message online.

The post How to Write Eye-Catching Headlines for Your Website Content appeared first on Iceberg Web Design.