The post Typography: What It Is & Why It’s Important for Your Website appeared first on Iceberg Web Design.
]]>It’s up to you to wow them from the get-go using your website’s design. One of the best ways to communicate your message is through great typography.
To put it simply, typography is the art of placing type on a page. This art includes arranging text to be both readable and attractive while enhancing the entire style of a design.
To make typography easier to grasp, here are some basic terms you should know:
Why do all of these random definitions matter? The words you place on your website can make the difference between a new customer and another visitor added to your bounce rate. Although it’s a strong claim, the way the words look on your website really do hold that power.
Using many different fonts and font colors on your website will distract your visitor. Additionally, they make it incredibly difficult for your visitor to gather information, which is why they came there in the first place.
Choose a simple typography scheme for your website that includes two to three fonts. For example, you might choose one main font for headers and two supporting fonts to use for body copy and for emphasizing text on the page.
This is also a great opportunity to play with a font’s typeface to see which one works best for your website’s design.
Readability matters. Fonts that are too small or blocks of text that cover the entire page are difficult to read, which turns visitors away fast.
Remember hierarchy? This is where it comes into play. Use your headings and subheadings to break up the text on your page. Plus, make sure you’re using the absolute minimum font size of 16 for your body copy.
The entire design of your website communicates who you are to your readers; typography is a huge part of that design. When a visitor lands on your website only to find fonts and type that don’t fit, they become confused about who you are.
Use fonts that fit your brand’s message. For example, a creative business might use script fonts or more decorative styles. Yet, an attorney might want to stick with a professional font such as those found in the serif family. If you do use a decorative font, remember to do so sparingly.
Typography and the other style elements on your website communicate your brand and your overall message to your audience. Is your design saying what you want it to say? If not, send us a message.
The post Typography: What It Is & Why It’s Important for Your Website appeared first on Iceberg Web Design.
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