The post Writing Your Own Website Copy? Get It Done With These Tips appeared first on Iceberg Web Design.
]]>You’ve discussed scope and design and now your web development project is underway. Now, your web developer is asking you to provide the website copy for the pages on your website. You have two options: hire a professional copywriter or do it yourself.
If you choose to write your website copy yourself, it’s important to understand that time is of the essence. Your web development project depends on the timely delivery of your copy. It’s time to get to work.
Uh-oh. It’s that dreaded blinking cursor. That, along with the following, can cause hurdles that may seem insurmountable at first.
Have no fear—we have some solid tips to help you get past the top web writing hurdles that often get in the way of our clients completing their projects.
When you’re so close to your business, it’s easy to start overthinking everything—even the words on your website. You may start trying too hard, resulting in detached copy that sounds nothing like you. Don’t worry, though; it’s fixable!
It’s common to struggle when it comes to talking or writing about yourself. Here’s a little secret that may help you get past this one: Your site’s not about you. Your web copy is for your audience. Although it’s your business, look at your copy through the eyes of your customer.
What do they need to know? What answers do they need? Taking this perspective will remove the pressure, allowing you to focus on serving your audience.
We often trick ourselves into believing we don’t have time to do the things we need to do because we simply don’t want to do them. But for your website to move forward, writing copy is a must. That’s why it’s important to make the time.
Even business owners who jump the big hurdles deal with the occasional writer’s block. It’s best to keep a few tips up your sleeve for when you need a quick dose of inspiration as you write your copy.
As you sit down to write the copy for your website, you may experience some hurdles that look too big to jump over. After all, “you’re not a writer.”
The truth is, though, you don’t have to be an award-winning writer to create compelling copy for your website. All you need is some good advice and a solid plan of action.
To learn more about the importance of website copy or for help writing yours, send us a message.
The post Writing Your Own Website Copy? Get It Done With These Tips appeared first on Iceberg Web Design.
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