Is a Team Page Important for Your Website?

iceberg — Thu, 27 Dec 2018 15:00:09 +0000

Home page, a great About page and even an easy–to–find Contact page. Your Portfolio or Work page is chock–full of amazing content to showcase what you do. Everything your potential customer needs to find is right at their fingertips. Or is it?

What happens when your potential customer wants to know who they might be working with? They can venture to your About page, sure… But that won’t satisfy their need. Why? Because your potential customers want to see who will be on the other end of the phone before they call. What’s the solution, then? Add a Team page to your website!

A Team Page Adds Authenticity to Your Website

Showing who you are adds authenticity to your website, making it easier for your customer to invest in a relationship with you. In fact, 80% of consumers have said that the authenticity of content is the most influential factor in their decision to become a follower of a brand.

No one likes to call a business only to be met with a recording, no matter how “human-like” the recording is. It means something to speak to another human just like you. Your customers will feel the same way when they see your face and get to know you via your website.

What to Include on Your Team Page

What should you include on your Team page? Although every website will be different, there are a few key elements you should place on the page:

• A photo: Using professional headshots helps your customer put a face to a name.

• A name: Your team members’ names should be placed on your page for all to see. Again, this helps your customer understand who they might speak with before they reach out.

• A title: What does the team member do? This is important to show your potential customers who’s who in your business.

• A short bio: Allow each of your team members to create a short bio, outlining their experience and their personality. Experience helps solidify their know-how and showcasing their personality adds a human touch.

Need Help Creating a Team Page for Your Business?

A team page adds authenticity to your website while building brand trust. It’s a page your website shouldn’t do without. To learn more about creating a team page or for answers to your questions, send us a message!

The post Is a Team Page Important for Your Website? appeared first on Iceberg Web Design.

How to Write Engaging, Creative & Effective Team Bios

Brenna Miles — Tue, 18 Sep 2018 14:30:19 +0000

Your website is the perfect place for potential clients or customers to get to know you more. From your products to your mission and values, it’s all showcased in one place. To start the new relationship off right, now is the best time to introduce yourself to the reader, complete with a friendly face.

Your “Meet the Team” or “About Us” page should showcase biographies about your team to help your reader learn more about you and to put a face to your name. Your bio page turns your website into a personal experience, fostering a relationship without any communication at all.

Why Do You Need Team Biographies On Your Website?

You might think you can get away with not having your team showcased on your website, and a lot of businesses do. However, would you feel more comfortable purchasing something from a friend, or a stranger? A bio page can have a lot of positive effects on your business including:

Increased reliability: Your “About” page is one of the first places your reader will go to get more information about you and your business. If you don’t have one, this decreases your reliability, making your reader think you might have something to hide.
Talent visibility: The best part about team biographies is the ability to showcase each type of talent on your team. The more talent you can showcase, the easier it will be for your reader to trust you to fill their need.
Enhanced competitiveness: Chances are, your reader is looking for a specific product or service and has probably perused other businesses too. If you want to be remembered and stand out from the rest, a creative team bio page is a great way to do it.

Elements of the Perfect Team Bio

You have some creative liberty when it comes to writing your team bios, but there are a few elements that are complete must-haves.

Photography

Teams with multiple members will benefit from a bio page with photos for each individual. This helps to showcase each separate talent and helps your reader get to know each face. Make them professional, but feel free to have some fun with posing, clothing, etc., whatever fits your brand best.

Name and Title

Each bio should feature the name and title of your team member. You can also add a role here, helping your reader understand what their title means in layman’s terms.

Background

This is the meat of your bio and should focus on education, background in the field and unique talent. Where did your team member go to school? How many years of experience do they have? What unique talents do they bring to your team? Add in any industry-related accomplishments and awards, solidifying their experience.

Personality

Each team member is an individual. Use their unique personality to add some flair to each bio. Add some personal details such as what they enjoy doing in their spare time, what inspires them or a fun fact. Bios don’t have to be stuffy to be professional.

Ready to Take Your Website to the Next Level?

Are you ready to take your website to the next level? Want some creativity put into your “About” or “Meet Our Team” page? We’ve got you covered. Reach out to us at Iceberg Web Design by calling 763-350-8762 or send us a message online.

The post How to Write Engaging, Creative & Effective Team Bios appeared first on Iceberg Web Design.

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