Subscription vs. Custom Sites

When we build a subscription site, we put content unique to your business on a framework that we have used many times before. It’s similar to how every adult has about 206 bones in their body, laid out the same way, yet we all look different on the outside.

When we build a custom site, many details have to come together in new ways. Often the process can be complicated. Because of this, subscription sites take far less time than custom sites.

The Time it Takes to Write Content

Before we can send your project to the developer, we need to assemble the content. It takes much less time for us to write your content than it does for you to do it. That’s because we do this every day. We’re experts at writing content that converts!

The first thing we do is schedule a content interview. That’s when we ask you about your business and decide how to communicate your passion to your customers. About five days later, we send you the first draft of your website content. You make any changes you would like, and after we edit the content, we go through the process again. After those two revisions, the content goes to design and development.

Some people choose to have us consult rather than write the content. This often means several rounds of revisions, so it takes longer.

The Time it Takes to Gather Assets

Assets are things that will give your site visual appeal, like photographs, logos, and custom graphics. Do you have professional quality photos ready, or do you need to hire a photographer? We have a photographer that can usually get the photos taken and edited within two to three weeks. If you employ -your own, the time it takes will depend on their schedule and speed.

Logos usually take about two weeks since there is a questionnaire, revision, and design consultation. Custom graphics will take more than a week. Of course, these things are done concurrently rather than consecutively.

The Time it Takes to Design and Develop Your Site

The basic design of your site will take about a week. During this time, we create a home page and an interior page. The time it takes beyond that will depend on how complex the design is and how many revisions are needed.

After approval of the mockup, the site will go into development. The development of a basic site without features takes about five to twenty business days.

Other Factors that Affect the Time it Takes to Build Your Website

The overall size of a custom site makes a big difference. If you need twenty pages, it will be more time consuming than a ten-page site.

Features will also add time—especially if we create unique custom features for your site.

E-commerce sites are time-consuming. Just how much time they take will depend on the number of products you want to be listed. Sixty products will take less time than 6,000. A small e-commerce site will typically take at least 6-months.

You have much control over how long it takes to get your site live. Revisions, changes, options, and delivering assets late will cause your project to take longer.

We are Experts at This

Our tried-and-true process will keep your project moving forward while focusing on its unique needs. We’ve built hundreds of websites, and we do it well. If you are looking for a professional web developer, contact us today.

The post How Long Will It Take to Build My Website? appeared first on Iceberg Web Design.

Understanding Creative Agency Job Titles & Roles

Creative agencies such as those in advertising or website design and development have many different departments to fulfill customer needs. And in each of these departments are individuals with specific roles and responsibilities that help move projects forward.

Management

The role of management is in the name: to manage. Those in management roles oversee teams of individuals or types of activities within an agency. For example, a project manager will oversee and help manage past, present and future projects. Account executives are typically in charge of managing clients and their satisfaction.

Management roles within a creative agency may include:Management roles within a creative agency may include:

• Account Executive
• Project Manager
• Creative Director
• Marketing Manager
• Sales Manager

Creatives

Those on the creative team spend their day creating materials for the agency, developing materials for clients and so much more. For example, web designers use their skill to create seamless user experiences by carefully designing websites for clients. Other roles include writing for marketing campaigns, designing artwork for company logos and more.

• Designer
• Developer
• Copywriter
• Graphic Designer
• Illustrator
• Producer
• Editor

Marketing

Those on the marketing team might have two different main responsibilities: create marketing collateral for clients or marketing for the agency. From writing advertisements to creating website content for clients, the marketing team is involved in helping businesses promote their products or services.

• Digital Marketer
• Brand Manager
• Client Strategist
• Marketing Coordinator
• Advertising Specialist
• Content Marketing Specialist

Sales & Customer Service

Both customer service and the sales team are responsible for linking clients to the business. But, customer service roles focus on customer experience while the sales team focuses on ensuring a customer chooses the right product or service for their needs.

• Customer Service Specialist
• Account Coordinator
• Sales Agent
• Public Relations Specialist
• Account Associate
• Advertising Sales Representative

Not Sure Who to Speak to First?

When you reach out to an agency, it’s often difficult to understand who you should speak to first. You don’t have to decide on your own. Reach out to us today to learn more about our team by sending us a message.

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