A “bad” experience can mean one of many things. For instance, difficult navigation, low-quality content and even hard-to-read layouts may send visitors away, never to return. Luckily, there’s a reliable way to measure how well your website is performing: tracking your analytics.

5 Reasons Why You Need to Track Your Site’s Analytics

A whopping 74% of marketers and website owners can’t measure or report how their effort impacts their business. Unfortunately, this means you spend time and cash on tactics that simply don’t work for your audience. Analytics give you x-ray vision into how well your website works. By using this superpower, you can:

1. Discover what content works best: The only way to keep your website visitors coming back is to create content they want to consume. By tracking your page views and traffic after publishing new content, you can see which content works best, and plan your content accordingly.
2. Find out where your leads are coming from: To grow, it’s important to target the places your leads hang out the most. Whether they’re finding you via social media or organically through Google, tracking traffic sources will help you focus your online presence.
3. Define which keywords drive website traffic: What keywords and phrases are your visitors using to find you online? Are they looking for “accounting services” or “accountant in Minnesota”? The difference matters when creating content and optimizing your website for search.
4. Improve your customers’ online experience: Your website should be easy to navigate. It if isn’t, it leaves your visitors feeling frustrated. Analytics such as the time spent on each page and which page caused the exit can help you see how long visitors are looking around and where they’re losing patience.
5. See if visitors are coming back for more: If visitors enjoy your website content, they’ll keep coming back. Tracking your returning visitors gives you insight into the performance of your content.

Website Analytics 101: Start With the Basics

At first, the thought of tracking analytics seems overwhelming. To get started and ensure each effort you take counts, first follow these basics:

• Grab a website analytics tool: Google Analytics is the industry go-to. Plus, everything you need to track your website is in one place, created by the world’s most commonly used search engine.
• Define your main goal: Do you want to increase your website traffic? Do you want to be smarter in your content creation? Choose one main goal and pick metrics that will help you reach it.
• Choose one metric to track first: Out of your metrics, choose one to get started with. You’ll need to decide how often to track and create a process for documenting your measure. After you get your process down pat, you can add new metrics over time.

Website Analytics Have You Feeling Stuck? Call Our Team.

Tracking your website analytics is a process you can’t ignore. If you’re feeling stuck and you’re unsure what to track, reach out to our team by sending us a message.

The post Not Tracking Your Website Analytics? Here’s Why You’re Missing Out. appeared first on Iceberg Web Design.

Driving new business is a must for any company that is serious about their online presence. Consistently getting qualified leads, phone calls and walk-ins is a great indicator of the health of your website, but it is important to dig deeper. The industry standard to analyzing your company’s website is Google Analytics. Google Analytics is a free web analytics service that provides statistics and basic analytical tools for Search Engine Optimization (SEO) and marketing purposes. The service is available for anyone with a Google account. It’s a tool that can guide you to finding the weakness and strength of your company’s website.

With Google Analytics you can see your most important analytics data first, like bounce rate or new visitors. Other information you can easily access:

Find out which online traffic campaigns bring the most traffic and conversions.

• Determine where your best visitors are located and what platform they are using.
• Learn what people are searching for on your site and what pages they spend the most time on.
• Visualize what visitors click on the most.
• See what content your visitors are the most interested in.
• Identify weakness such as poor performing pages.
• Determine at what point people abandon online purchases/shopping cart or when they leave filling out a contact form.
• Analyze your performance in online searches and navigation.
• Plus many more features that dive into your website while allow you to optimizing the performance of your online presence.

Whether you decide to outsource the use of Google Analytics or dedicate somebody internally, it is important to know the basic uses of the platform. Each time you log in you will see a basic overview of your audience. There are many different types of reports that you can pull to see what the strengths and weakness are of your website. Reports like the number of visitors from each country, state and city. From there, what time visitors are searching, what browser they are searching on and what page is landed on the most. For instance, Iceberg Web Design can see how many visitors search and click on our home page in relation to how many times they land on our services page. By digging deeper we can try different layouts to engage people who are seriously interested in our services.

Some of the different reports include:

Audience reports

These reports focus on everything you need to know about your visitors.   You can find details about demographics, location, behavior, technology and mobile use.

Acquisition reports

These reports tell you everything about what drove your visitors to your website. This includes what channels they came from and specific sources.

Behavior reports

These reports focus on the effectiveness of your content. You can see top pages on your website and the top entry pages. This will give you an idea of what content is giving the most effective piece of information. It also lets you know where visitors are exiting the website.

Conversions

As mentioned early you can set up goals within Google Analytics to track the conversions your website has received. By measuring conversions you can get a great understanding of the overall performance while analyzing and fixing weakness.

Using Google Analytics is a key component to getting the most of your online presence and marketing as a whole. Without diving into the numbers you are working mostly with opinion and it is impossible to develop a calculated approach. The numbers don’t lie and neither should you about the realistic performance of your website. Digging into what is and is not working on your web marketing and website will allow your business to be the most efficient in where to spend its marketing dollars.

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