Follow the Advice of Content Marketers

Content marketers know their business. That’s why when 86% of them are doing this as part of their content strategy. It pays to consider that ‘it’ worth doing. What are they doing? Blogging! “Businesses with a consistent content or blog strategy receive twice as much email traffic as those without. Plus, more than 55 percent of marketers say they’ve gained new customers just by blogging.” [1]

How Much Work Goes into a Writing a Blog?

Content can be anywhere from 500 to 1200 words on average, depending on your audience and what kind of marketing you are doing. The average blog post takes nearly four hours to complete. What goes into that time?

•     Research
•     Writing
•     SEO Crafting
•     Editing
•     Image Sourcing
•     Final Draft

It can be time-consuming, but it is worth it. A professionally written blog can bring in business and increase name recognition across the web.

SEO Services 

If you include SEO services with your online content, you are doubling down on a marketing masterpiece. With SEO services, your blog can be posted to social media and Google My Business in front of the right audiences at the correct times to increase traffic to your site even more. 

Will it Hurt to Ditch my Blog? It’s Not That Great. 

YES! If you get rid of your existing blog, Google’s algorithms will see a sudden elimination of content from your site. Your site’s SEO will drop like a rock and won’t recover for a long time. 

If you are unhappy with your blog, the best thing you can do is hire an SEO professional to manage it. They can slowly change each post to a new, improved version, keeping the URL intact. That is important since Google likes changes to content (not URLs), but it wants these to be slow changes.

Getting Help 

Then, you can outsource your blog writing to a professional blogger so you can work on your business while they work on your blog. Companies who blog get 97% more links to their websites.[2] Why give that up? At Iceberg Web Design, we produce professionally written SEO content every day for our customers. Contact us today to find out how we can help you. Read our reviews! 

[1] Lin, Ying. “10 Blogging Statistics You Need to Know in 2021 [Infographic].” Oberlo, Oberlo, 26 Feb. 2021, www.oberlo.com/blog/blogging-statistics.

[2] Ouellette, Coral, et al. “Ultimate List of Blogging Statistics and Facts (Updated for 2021).” OptinMonster, 6 Jan. 2021, optinmonster.com/blogging-statistics/.

The post Why Keeping Your Blog is Important appeared first on Iceberg Web Design.

3 Steps to Take to Prepare for Website Content Success

More than half of all projects fail due to a breakdown in communication. As your new website copy is being developed or existing copy refreshed, all parties involved should be on the same page. How can you make this happen? By following three simple steps before you even get started.

1. Seek Out Your Internal Team

It’s important to assemble the internal team responsible for your project. This team will include key decisionmakers as well as those who will be responsible for content management in the future. You’ll need input about your unique voice, the tone you’ll want to use and more, so assemble a team you can trust.

Often, teams consist of business owners, stakeholders, marketers, project managers, etc. Assembling a team will ensure communication is consistent and the opinions that matter are showcased at all times.

It’s also important, however, that you identify one key player on your team who will manage communication with your copywriter and website developer. This will streamline communication and also help in ensuring nothing falls through the cracks.

2. Schedule a Planning Session

Next, schedule a planning session for your new internal team. During this planning session, you’ll create a strategy that will help you communicate your needs to the content team. Used as a time for discovery, discuss your goals for your new website and the main messages you want to communicate.

If you have a current website, also take time to discuss where you might be falling short. Do you have copy that falls flat? Does it sound like someone else’s voice rather than yours? Focus your attention on these areas first.

3. Gather Important Business and Brand Assets

You’ll want to gather all of your business and brand assets to help with your content. This may include a wide range of assets such as your brand guide, mission and vision statements, product listings, target customer avatar, etc.

You can never have too much information when it comes to your website project. If you believe it might be helpful, put it in your file for safekeeping and reference. This information will help your copywriter create accurate copy that rings true to your business, while emphasizing your unique voice.

Are You in the Website Content Prep Stage?

It can be overwhelming to prepare for new website copy without understanding the bigger picture of your project. But you can’t skip the prep work and also reach website success. To learn more about how to prep for content success, send us a message.

The post How to Best Prepare for Website Content Success appeared first on Iceberg Web Design.